Kvasir® launches a unique search engine for children - Family-friendly Picsearch is selected by Kvasir Junior

STOCKHOLM, Sweden, September 30, 2008 - The Eniro owned brand Kvasir® launches a unique search engine for children in Norway, Kvasir Junior. The search engine offers children a limited and quality-assured universe where they can learn to search the Internet in a safe manner. The image search service is powered by Picsearch.

"The Internet represents a fantastic opportunity for children and young people, but it also includes risks. We believe that there is a strong need for a safe and family-friendly site when introducing children to the Internet", says Ingrid Støver Jensen, Head of Product at Kvasir.

Kvasir Junior's target group is children in the ages of 6 till 12 years, and it has been tested by pupils and teachers at several elementary schools. The feedback from the schools have been very valuable in developing the site.

"We have been missing a limited universe in which pupils can learn to use the Internet in a safe manner," says Kine Næss, digital tutor and subject teacher for Kastellet School in Oslo. "We use Kvasir Junior to teach pupils in the first grade to search the Internet, before they move onto the Internet on their own when they get older. We also know this is also a long-awaited safety for the parents."

Visual imagery is a key aspect of Kvasir Junior and an independent testing agency has shown that the illustrations in visual design are important to how children use and understand search engines. Figures and images also illustrates how to find what one is looking for.

"We are delighted that the family friendly service that the Picsearch advanced filters deliver, has been selected to provide this search engine", says Robert Risberg, CEO of Picsearch.

You will find Kvasir Junior here: http://www.kvasir.no/jr/


For more information please contact:
Carl Särnstrand, Communications Manager at Picsearch
Phone: +46 73 204 14 79
E-mail: carl.sarnstrand@picsearch.com

Renate Morken, Information Consultant Eniro Norge AS
Phone: +47 476 03 968
E-mail: renate.morken@eniro.no


About Picsearch
Picsearch AB (publ) is a premium provider of multimedia search and video services. The web TV and other video services are built to be flexible and reliable, and are used today in video communities, e-commerce portals, real estate market places, auto portals, and for different video applications at news and corporate websites. Picsearch search services are market leading in relevancy and family friendliness. Picsearch powers numerous leading Internet sites as well as its own Internet properties. Picsearch was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit http://about.picsearch.com.

About Kvasir®
Kvasir is owned by Eniro Norge AS. Eniro Norge is a leading information and search company in the Norwegian market. Other services includes brands like Gule Sider®, TelefonkatalogenTM, ProffTM, Ditt Distrikt®, Din BydelTM og SOL®. Eniro makes it easy to find people, businesses and products using directories, directory assistance, Internet and mobile services.