PriceRunner launches user-generated video reviews using Picsearch video services - Swedish technology company powers video solution for PriceRunner

STOCKHOLM, Sweden, January 24, 2007 - It was announced today that one of the most comprehensive and independent price comparison websites in the world, PriceRunner, is using Picsearch to power their new video streaming service in Sweden. PriceRunner will offer their users a unique and easy way to upload, watch and rate video reviews about products. Peter Carlsson, General Manager Nordic at ValueClick said, "We believe that user generated video reviews on our website will strengthen our position as a useful consumer guide for price and product comparisons. We needed a partner who could offer our users a high quality video service and provide a custom-tailored solution. That is why we chose Picsearch.” PriceRunner is a price comparison website with local sites in the United States, United Kingdom, Sweden, Germany, France, Denmark and Austria. Its network of websites is visited by over 6 million unique consumers every month. On PriceRunner’s sites you can find product information, images, videos and prices of products like TVs, mobile phones, digital cameras, mp3-players, laptops, household appliances, broadband services, travel services, contact lenses and much more. Approximately 12 million prices are updated every day. Robert Risberg, Picsearch's CEO said “PriceRunner is a market leader in their field of business and to power their video services is very interesting. Video reviews and video presentations provide essential information for the consumer. According to several studies, video reviews drastically increase the conversion rate on e-commerce sites. We are looking forward to working with PriceRunner to further develop our video services and make our partner more successful.” According to recent studies (Coremetrics November 2007) video presentations of products increase the conversion rate among consumers by 35 percent. Video presentations increase the information available to the consumer and are an efficient way to communicate the inherent brand value of a product. Online video is watched by approximately 50 percent of all Europeans and 70 percent of all Americans on a monthly basis (Motorola/StrategyOne May 2007, ComScore March 2007). Online video is used for a range of purposes including e-commerce, community video sharing, news streaming and in many other specialized video markets. Picsearch is the second largest multimedia search provider in the world and has, since its inception, strived for relevancy and family friendliness. High relevancy helps the user find the image they are looking for. Family friendliness allows children to surf in safety as offensive material is filtered out by advanced filtering systems. About Picsearch Picsearch AB (publ) is a premium provider of image and multimedia search services. The services are market leading in relevancy and family friendliness. Picsearch powers several leading Internet sites as well as its own Internet properties. Picsearch was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit about.picsearch.com. About PriceRunner PriceRunner.com is an internationally acclaimed comparison shopping engine that provides consumers with easy-to-access comprehensive buying information on a wide variety of products. PriceRunner aggregates product details, user and expert product reviews, retailer ratings, as well as the best available prices in one convenient location. PriceRunner distinguishes itself from other comparison shopping engines by providing consumers with the broadest price comparisons and always listing the lowest price first. PriceRunner’s goal is to provide consumers with the ability to make an informed and confident buying decision. PriceRunner.com is a ValueClick, Inc. company. Kristofer Arwin, Martin Alexanderson and Magnus Wiberg, together with financier Cell Ventures, started PriceRunner in July of 1999. The Swedish site was launched shortly afterwards in December of 1999. PriceRunner was acquired by ValueClick Inc. in August 2004, with the US launch following in April 2005. For more information please contact: Carl Sarnstrand, Communications Manager at Picsearch Tel: +46 73 204 14 79 E-mail: carl.sarnstrand@picsearch.com Victor Dahlborg, Marketing & Brand Director Tel: +46 (0)709 25 35 95 E-mail: victor.dahlborg@pricerunner.com