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11 days left until the release of Sustainable Brand Index™ 2015

With only 11 days left until the release ofSustainable Brand Index™ 2015 it istime for our third edition of Sustainable Throwback Thursday. Every Thursday until the 23rd of March we publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

Sustainable Throwback Thursday #3: FMCG is the least successful industry in the Nordics when it comes to sustainable branding

The brands in Sustainable Brand Index™ are divided into industries such as Banks, Supermarkets, Pharmacies and Telecom. The number of industries varies a bit between the indexes in different countries; in the Swedish index 19 industries are represented.

To see which industries are collectively getting the highest scores we have calculated the average ranking in each of the industries in the different countries. The supermarket industry is the most successful industry overall in the Nordics, making the top 3 industry ranking in all four countries. The food industry also ranks high in all the countries.

The FMCG (Fast-Moving Consumer Goods) industry is the least successful industry. Ranking at the very bottom in Sweden and Norway, ranking 2nd to last in Denmark. The Telecom industry and the Fuel industry also score low overall rankings in all four countries.

So why is the FMCG industry so unsuccessful when it comes to sustainable branding? FMCG products are characterized by frequent purchase with low involvement from the consumer, large quantities and small profit margins. The focus in marketing for FMCG products is often on price rather than environmental or social responsibility. Will the FMCG industry manage to convince the Nordic consumers of its sustainability this year? We will see on the 23rd of March.

Stay tuned, the next Throwback will be released next Thursday! 

Ämnen

  • Konsultverksamhet

Kategorier

  • hållbarhet
  • sustainability
  • prisutdelning
  • sverige
  • norge
  • finland
  • branscher
  • varumärken

Kontakter

Erik Hedén

Presskontakt Managing Director/VD 0708-651397

Maria Kausits

Analyschef Statistik & analys +46 (0) 73 655 34 70

Relaterat innehåll

Finska konsumenter litar mer på företag än sina nordiska grannar

Då konsumenter i Sverige, Norge, Danmark och Finland ombads uppskatta hur mycket de litar på företag på en skala från 1 till 7 så visade sig konsumenter i Finland lita betydligt mer på företag än sina nordiska grannar. Detta är den tredje trenden som släppts från Sustainable Brand Index™ 2015. Indexet i sin helhet kommer att släppas den 23e Mars med en prisutdelning på Nalen i Stockholm.

Nominerade till Årets insats inom hållbart varumärkesbyggande 2015

I januari 2015 valde Sustainable Brand Insight ut 10 företag som under 2014 startat eller breddat specifika insatser inom hållbarhet och framförallt hållbart varumärkesbyggande. Av dessa 10 återstår nu 3 stycken – de som bedöms uppfylla prisets kriterier på bästa sätt: Coop, Nordic Choice Hotels och Åhléns.

Konsumenter i Finland upplever sig ha mer kännedom om företags ansvarstagande

Den andra trenden från Sustainable Brand Index™ 2015 släpptes idag. Data från årets undersökning visar att konsumenter i Finland har större kännedom om företags ansvarstagande än konsumenter i Sverige, Norge och Danmark. De har ännu inte börjat ifrågasätta företagen på samma sätt som konsumenter i grannländerna.

Arla Foods och Spendrups ansluter till Sustainable Brand Leaders

Som ett led i att förtydliga sin position lanserade Sustainable Brand Insight förra året ett medlemskap för företag som vill arbeta mer aktivt med hållbart varumärkesbyggande. 2015 utökar man satsningen på medlemskapet och genom namnbyte till Sustainable Brand Leaders förtydligas också ambitionsnivån. Nya medlemmar för i år är Arla Foods och Spendrups Bryggerier.

Alla konsumentsegment har blivit mer positiva till e-handel

Då konsumenter ombads redogöra för sin inställning till e-handel så visade sig en majoritet inom samtliga konsumentsegment vara positiva. Detta öppnar för mer hållbar konsumtion. Detta är den fjärde trenden som släppts från Sustainable Brand Index™ 2015. Indexet i sin helhet kommer att släppas den 23e Mars med en prisutdelning på Nalen i Stockholm.

14 days left until the release of Sustainable Brand Index™ 2015

With 14 days left until the release of Sustainable Brand Index™ 2015 it is time to share the third trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

18 days left until the release of Sustainable Brand Index™ 2015

With only 18 days left until the release of Sustainable Brand Index™ 2015 it is time for our second edition of Sustainable Throwback Thursday. Every Thursday until the 23rd of March we publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

21 days left until the release of Sustainable Brand Index™ 2015

With 21 days left until the release of Sustainable Brand Index™ 2015 it is time to share the second trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

25 days left until the release of Sustainable Brand Index™ 2015

​With only 25 days left until the release of Sustainable Brand Index 2015 it is our pleasure to introduce Sustainable Throwback Thursday! Every Thursday until the 23rd of March we will publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

One month left until the release of Sustainable Brand Index 2015

With only one month left until our award ceremony and the release of Sustainable Brand Index 2015 it is high time to start the countdown. Every Monday until the 23rd of mars a new trend from Sustainable Brand Index 2015 will be released. Today we release the first trend: Sustainability is now more present in the consumer’s discussions than ever before.

Brands in Sustainable Brand Index 2015 released today

​Today the brands that will be part of Sustainable Brand Index2015 are released. The index this year will be bigger than ever before, including over 700 brands in Sweden, Denmark, Norway and Finland.

One week left until the release of Sustainable Brand Index™ 2015

With one week left until the release of Sustainable Brand Index™ 2015 it is time to share the forth trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

4 days left until the release of Sustainable Brand Index™

With only four days left until the release of Sustainable Brand Index™ 2015 it is time for our fourth edition of Sustainable Throwback Thursday. Every Thursday until the 23rd of March we publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

Relaterade event

Prisutdelning i Sustainable Brand Index™ 2015

Tid 23 Mars 2015 16:00 – 17:30

Plats Nalen, Regeringsgatan 74 i Stockholm