"Our NPS is Reaching the Highest Level, Ever” - Magasin Sales Manager on Turnpike and ITAB’s Impact

“Our Net Promotor Score is reaching the highest level it has ever been,” says Anne Sorensen, Sales & Service Manager at Magasin.

For Magasin, Denmark’s most iconic department store, customer service has always been at the heart of the brand. But in today’s competitive retail landscape, meeting rising expectations requires more than tradition - it requires innovation to reduce all unwanted friction in the store.

That’s why Magasin partnered with ITAB and Turnpike. Together with Samsung, the companies have equipped Magasin’s shop floor with smartwatches and a seamless, real-time communication system that empowers staff to deliver the kind of service customers truly value.

“One of the things we are not missing out on anymore, is being available for all our customers.” says Anne.

See the full testimonial film with Anne Sorensen, Sales & Service Manager at Magasin; Click Here

From Fitting Rooms to Sales Growth

A powerful insight is that customers are seven times more likely to buy if they receive attention inside the fitting room. With Turnpike’s solution, this is now easier than ever.

“Customers just press a button, and in a short time there will be an employee ready to help them.” Anne explains.

Simplicity That Works for Everyone

Anne highlights the solution’s strength for the staff: its simplicity.

“It is very easy, just a swipe. I have an employee on the other side of 60, who doesn’t have a phone or anything, but to put a watch on is so simple. It’s easy for them, it’s easy for everybody.” says Anne.

This simplicity has ensured that the technology works equally well across all age groups and experience levels, making it a natural part of Magasin’s daily operations. Whether it’s calling for backup from a colleague or manager, or sending encouraging alerts and reminders to the team, the system is designed to keep everyone aligned.

Results That Speak for Themselves

At Magasin, success is measured not just in sales, but in customer satisfaction. For Anne and her team, the difference has been clear.

“We decided that we need something to help us reach the customers, and get the level of customer service much higher. Sometimes you don’t see the customers around the corners in the store – this makes sure no one is ever overlooked", says Anne.

By making staff more visible, more responsive, and more connected, ITAB and Turnpike have helped Magasin raise both customer satisfaction and business performance.

The results? "NPS is reaching the highest level it has ever been.” says Anne Sorensen with a big smile on her face.

A Partnership in Innovation

The deployment at Magasin is the result of a close collaboration between ITAB, Turnpike, and Samsung Nordics. Together, they bring cutting-edge hardware, retail expertise, and intelligent software into one seamless solution.

Please visit the partnership site, to explore the benefits; Click here

“It’s a great tool for the customers, to get the best service possible,” Anne concludes.