As artificial intelligence reshapes how ideas are created, reused and monetised, PitchMark® today unveiled Ideas.Exchange, a first‑of‑its‑kind platform that enables creators to assert intellectual property rights, license ideas, and formalise creative conversations—securely and at scale.
Let's say you're a corporate trainer. At the end of your workshop, you send your deck to your students, only to discover they copy your materials. Worst of all you discover your client shared your slides with everybody in the company across their intranet, or has even created an online course drawing on your curriculum for the corporate LMS platform.
There is no cost to sign up with PitchMark®, and no charge for generating PitchMark® certificates.
The public pitch feed, located on the homepage of the PitchMark® website, acts as a public record of pitching activity designed to create transparency and deter idea theft. While it makes the transaction visible to the community, it is structured to protect the actual content of the idea.
PitchMarking differs from traditional copyright and Non-Disclosure Agreements by focusing on active deterrence and formalized evidence rather than just legal recourse after a theft has occurred. While traditional laws such as copyright, trademarks, and patents exist, they often fail to fully protect ideas, especially in the early informal stages of a pitch.
Five ways a PitchMark® certificate serves as a multifaceted deterrent against idea theft by formalising the pitching process and signalling to recipients that a creator is prepared to defend their IP rights. Rather than relying on new legal layers, it focuses on prevention and transparency.
As a videographer you send your storyboard to your prospect, only to discover your video on YouTube, Instagram or TikTok: they got someone else to produce your video. Now with PitchMark Ideas Exchange they can contract you to produce the video or pay you a license fee for your storyboard, so you get paid for your concepts even if they engage someone else for the project.
Retainer work is hard to come by in the PR industry, which means most of your output is project-based. Worst of all, they might just use the written materials you produce without any payment to you at all. Now with PitchMark® Ideas.Exchange they are on notice that you reserve all rights to your work. If they accept it they can pay for it straight away.
You receive a request from a prospect to re-design their website. You submit a great concept, only to find your Figmas were implemented on the prospect's website without any recognition, let alone payment. Now with PitchMark® Ideas.Exchange they can either award the web creation contract to you so you can implement your designs, or they can license your designs from you.
Ordinarily graphic designers create creative pitches, marketing plans, logo designs, and more. The problem is when the prospect declines your ideas, only to implement your creatives by themselves or hand them to a competing design firm to execute. Now with PitchMark® Ideas.Exchange they can either award the contract to you, or they can license your concepts from you.
