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Press release -

Arla Foods celebrates National School Milk week

A thousand schools have put their hands up for Express milk during National School Milk week held recently.

As well as holding free milk promotion days at 15 schools across the country, Express was delighted that inquiries from others during School Milk Week 2004, on running a milk scheme, topped four figures.

It demonstrates that more teachers and parents accept the health benefits of milk and believe it should be available in the classroom.

According to Tracey Wilson, channel marketing manager for Express, children themselves are opting for a cool third pint of milk.

"It is quite clear that many kids will go for milk even when fizzy drinks and fruit drinks are also available," said Tracey after a School Milk Week promotion day at a school in Manchester.

"We wanted to promote the benefits of sport and milk and encourage more schools to take advantage of the EU subsidised milk scheme," Tracey added.

Express encourages milk drinking by putting in special fridges at schools that take 50 third pints or more a day and by providing cool boxes and ice packs for smaller orders.

School milk facilitators, funded by Express and the Milk Development Council, are now following up the inquiries. Other dairy companies also supported the campaign.

"The response has been very good this year and there is clearly plenty of potential for increasing our business with schools," said Tracey.

"From the schools point of view, milk helps children to concentrate and raises their energy levels. For the pupils, milk brings long-term health benefits."

National School Milk Week held in October aimed to highlight the availability of EU-subsidised milk and improve uptake.

According to industry figures, only around 10 per cent of primary school children are offered a quick and nutritious carton of milk.

School Milk Week also promoted the benefits of active lifestyles by distributing physical education packs to schools.



Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.


Arla Foods UK Press Office

Press contact Arla UK (media queries only, no new business or sponsorship requests) 07966136112

Arla Foods is the UK's number largest dairy company.

Arla Foods is a global dairy company and co-operative owned by 10,300 dairy farmers with around circa 2,500 of whom are British.

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.2 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.

Arla Foods

4 Savannah Way, Leeds Valley Park, Leeds
LS10 1AB England

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