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Cravendale scoops convenience award

Cravendale 284ml won the praise of the convenience industry, scooping the award for best new convenience product launch at the Checkout magazine's annual awards ceremony.

It pipped Dairy Crest's Cathedral City Lunch Pack to first place with judges praising the product for being specially developed for the convenience market and for its healthy properties.

"It's a serious piece of new product development both for the brand and the convenience market," said one judge.

"It's a great opportunity because it takes milk out of the dairy chiller and into the mainstream drinks cabinet."

Cravendale 284ml is available in semi-skimmed, Cravendale Hint Of Wild strawberry and Cravendale Hint Of Vanilla.

"It chimes in with consumer trends by picking up on the health opportunity in the marketplace," said judges. "It's a healthy drink that will appeal to both adults and children."

Thyrth Jarvis, senior brand manager for Cravendale is delighted with the award: "This is great news for the brand and recognises the fact that we have successfully targeted the convenience market with a product that is respected by this industry as well as proving a hit with consumers who are looking for a convenience drink that is healthy and nutritious."

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Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.

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Arla Foods UK Press Office

Press contact Arla UK (media queries only, no new business or sponsorship requests) 07966136112

Arla Foods is the UK's number largest dairy company.

Arla Foods is a global dairy company and co-operative owned by 10,300 dairy farmers with around circa 2,500 of whom are British.

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.2 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.

Arla Foods
4 Savannah Way, Leeds Valley Park, Leeds
LS10 1AB England
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