Arla Foods, the farmer-owned dairy company, has today confirmed that it has entered a new three-year contract with ASDA for the supply of its own brand milk and cream. The new agreement allows ASDA to source over 1.5 billion litres of British milk from the dairy cooperative.
ASDA has confirmed all its own-label fresh milk in-store, supplied by farmer-owned Arla Foods, now carries the dairy cooperative’s responsibly sourced marque - the first major grocery retailer to achieve this. Over 300 million ASDA milk bottles a year will now carry the marque.
Asda and Arla Foods came together with dairy industry representatives on Friday (16th March) at Lee Valley Park Farms to celebrate the fifth anniversary of DairyLink, Asda’s dedicated farmer group.
ASDA sparked a worldwide hunt for a special type of vanilla when they approached Arla to produce new high-class Crème Anglaise custard.
Famous TV presenter and the face of Yorkshire Butter, Richard Whiteley recently hosted a special edition of Countdown at ASDA head office, Leeds, to raise money for charity.
For the seventh year running, ASDA's 260 stores and depots are joining forces to raise money for breast cancer care and this year Arla Foods is getting in on the action.