Arla Foods UK has capped off an incredible first year for Arla B.O.B after it was awarded ‘Product of the Year 2017’ in the milk category. Launched exactly a year ago by the farmer-owned dairy company, Arla B.O.B was recognised by the highly prestigious consumer survey on innovation.
Arla, the UK’s largest dairy company, has unveiled a colourful new TV ad as part of a £7m campaign to launch Arla Best of Both (BOB): the UK’s first fat-free skimmed milk that tastes as good as semi-skimmed. BOB is packaged with a distinctive yellow top that sets it apart from the traditionally blue, green and red-topped milk aisle.
Arla has launched a new branded milk product: Arla ‘Best of Both’ (Arla BOB); fat-free milk that tastes as good as semi-skimmed, with a distinctive yellow top. The farmer-owned dairy cooperative has spent three years developing the technology to produce Arla BOB.