Castello launches new Sensations TV ad campaign
Castello – one of Arla Foods’ leading brands – is launching a new TV ad campaign today to bring to life the sensations that consumers experience when eating its range of speciality cheeses.
Categories: castello
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Arla launches strategy to champion British dairy
Arla Foods, the country’s largest dairy company, has unveiled its most ambitious business strategy to date to make Arla a household brand by 2020 and grow its revenue by nearly a third.
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Arla Foods UK business group delivers strong 2015 as full year results are announced
Arla Foods, the farmer-owned dairy company, has today released its Group 2015 results, outlining a robust performance across its organisation. Arla’s largest business group, the UK market, played a significant role in delivering a strong year of improved performance.
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Castello® enters Hollywood’s kitchen
Castello cheese is set to launch a new global promotion campaign around its cameo appearance in the new movie “Burnt” starring Bradley Cooper, which will be released in theatres worldwide in October. The appearance is part of a promotion agreement between Arla Foods and The Weinstein Company that will see Castello exposed to millions of movie-goers and food-lovers around the world.
