Lurpak has unveiled a new multi-million pound marketing campaign challenging cooking habits as research by Lurpak shows UK consumers are spending more time consuming food media than cooking.
Arla Foods UK sees strong growth in key brands and as the UK’s leading dairy business reaffirms commitment to product innovation.
Arla Foods, the country’s largest dairy company, has unveiled its most ambitious business strategy to date to make Arla a household brand by 2020 and grow its revenue by nearly a third.
Lurpak, the UK’s favourite butter and spreadable brand , is redefining the role for spreadables amidst changing consumer food preferences with the launch of NEW Lurpak Spreadable Infusions.
Arla and Dairy Farmers of America (DFA) have agreed to enter into a joint venture that includes the construction of a small dairy plant in the U.S. for cheddar cheese production. In their first collaboration ever, the two farmer-owned cooperatives plan to explore opportunities to build premium-quality standards in the cheddar category, in the world’s biggest cheese market.
Arla Foods, the farmer-owned dairy company, has today released its Group 2015 results, outlining a robust performance across its organisation. Arla’s largest business group, the UK market, played a significant role in delivering a strong year of improved performance.
London commuters were greeted on Wednesday December 9th by a herd of cows and dairy farmers as part of a campaign by Arla Foods to raise awareness of how people can support the industry this Christmas.
Arla has more raw milk in its care than ever before and more expected over the next five years. This provides the business with opportunities for global growth to create value for its 12,700 farmer owners.
Arla Foods, the farmer-owned dairy company, is calling on shoppers to support dairy farming by buying its well-known and leading dairy products including Anchor, Cravendale and Lurpak in a new national campaign, Support Our Farmers, which includes a series of advertisements in the national press, leaflets and a social media initiative.
After an international tour of Denmark, Holland and New York, premium cheese brand Castello® officially opened its first UK pop-up store on the 9th September. The Castello® Pop Up shop has arrived in Commercial Street in London for a seven week tenure to build on the success of the brand in the UK, and boost awareness and appreciation of Castello® cheese among UK consumers.
Lurpak have launched their Perfect Breakfast campaign to encourage us all to add a little bit of luxury to the start of our day. Lurpak have called upon a panel of breakfast experts to share their knowledge and experience, from beautiful breakfastware from celebrated potter Emma Bridgewater to ideas for the luxury jetsetter's breakfast from Agent Provocateur's owner Serena Rees.
Following the continued success of Lurpak Spreadable, the number one value product in the BSM market, Lurpak has launched Lurpak Spreadable Unsalted, its most significant launch since Lurpak Lighter in 2001.
Lurpak has struck sIlver with its latest promotion. With two proof of purchases and £3.99 Lurpak Spreadable lovers can proudly display their favourite product in a special dish. The promotion is running on three million packs for Spreadable 250g, which is the most popular pack size.
Lurpak Lighter Spreadable, Anchor Light Real Dairy Cream and Cravendale Skimmed Milk have all been nominated in the Slimming Magazine Awards 2004 which 'recognise those foods that have proved real life-savers and helped make losing weight an enjoyable experience instead of a chore'.
New trailers that will serve Stourton will soon be delivering more than milk.
To view the three new Lurpak advertisments now showing on TV and cinemas nationwide, simply click below.
Lurpak is to capitalise on the Scandinavian heritage and unique taste that has made it the number one butter brand with a new multi-million pound advertising campaign.
Lurpak Spreadable is offering four lucky shoppers the chance to make life easier with the opportunity to win a £5,000 dream come true.
Don't let the traditional taste of Christmas become a thing of the past. LURPAK, the nation's favourite butter, has all the solutions to make this Christmas a truly memorable occasion.
Scientists at the University of Leeds have found the formula for how to make the perfect piece of toast. Just follow this simple equation!