Arla's Discover.. cheese brand extends its range
Consumers are in for a summer of discovery as Arla's leading cheese brand Discover.. launches a raft of new products.
Consumers are in for a summer of discovery as Arla's leading cheese brand Discover.. launches a raft of new products.
This summer sees the launch of Apetina, a new, quality cheese range from Arla Foods. The brand will be a significant new addition to the UK cheese market, supported with a multi-million pound marketing spend including TV, press, and online advertising alongside PR.
Followings its relaunch in May this year, with a new pack design and new brand positioning, Discover.. sales have increased 37% according to latest market figures.