GoldIcon Enterprise State that People are Being Let Down by Digital Brand Experiences

GoldIcon Enterprise specialises in unique direct marketing solutions throughout Birmingham. With personalised marketing campaigns designed to make genuine connections with consumers and spread brand awareness that leads to increased interest and hype surrounding brands, products, and services.

About GoldIcon Enterprise - http://www.goldicon.co.uk/about/

As innovators in face-to face-marketing experiences, GoldIcon Enterprise has shared its thoughts on a recent report stating that consumers are being let down by online brand experiences. The firm has spoken on why face to face marketing is one of the most exciting sectors to be working in right now.

In a new study titled “The Experience Revolution: Digital Disappointment—Why Some Consumers Aren't Fans" conducted by IBM, they found that 70 percent of consumers said their branded digital interactions were disappointing. Alarmingly the vast majority of those 6,000 participants weren't at all impressed with virtual reality experiences used to discover products or voice command for customer service.

The results showed that consumers are becoming disillusioned with the digital experience with brands. The research also highlights a deep divide between corporate expectations and consumer appetite for digital applications. Both companies and consumers were asked the same question,“Why would consumers be willing to try new digital initiatives to interact with business”. The study also highlighted the significance age plays in the adoption of digital experiences.

GoldIcon Enterprise firmly believes face-to-face is a guaranteed way to deliver customer satisfaction. Personalised marketing campaigns are designed to make genuine connections with consumers and spread brand awareness which subsequently leads to increased interest and hype surrounding brands, products, and services. As specialists in direct marketing, they possess a real passion for people and genuine connections. They aim to inject this devotion into all of their marketing solutions and to reflect their passion and knowledge to consumers.

The above reinforces why this is such an exciting sector to be apart of as it is quickly growing across the globe and constantly innovating. There is high a demand for inter-personal brand experiences and like the study has shown, there is a huge network of support and expertise available to professionals in the industry.

To find out more about GoldIcon Enterprises visit their website: http://www.goldicon.co.uk