GoldIcon Enterprise Excited to Apply Information learned at Two-Day Business Conference

Birmingham-based direct marketing specialists, GoldIcon Enterprise travelled to the UK’s capital city this past weekend to attend a two-day business conference, held at the Park Plaza London Riverbank.

GoldIcon Enterprise: About the firm

Sales and marketing professionals from across the UK descended on London to attend a prestigious two-day business conference. The annual event was scheduled to provide delegates with training and development, enabling them to drive their business growth and end the year on a high.

The business conference was held at the Park Plaza London Riverbank, overlooking Westminster. The 4-Star venue offers 24 meeting rooms with free Wi-Fi and state-of-the-art audiovisual technology.

The first day, Saturday, August 4th was for business owners and recruitment specialists. The morning session of the day involved all delegates and focused on recruitment. Five guest speakers covered subjects including; writing engaging ad content, creating and following a daily / weekly schedule, using and utilising computer software, headhunting, and common mistakes.

“Recruitment is a war, and effective recruitment makes or breaks a business, so it’s always good to evaluate your recruitment process and make sure it’s the best it can be,” commented Dwayne Foster, CEO at GoldIcon Enterprise.

After lunch, business owners and recruitment specialists were divided into two groups to attend bespoke seminars. Mr Foster was in the group of business owners to participate in a seminar focusing on business growth. There were five more guest speakers, comprising of award-winning entrepreneurs and some of the most high profile figures in the UK direct sales and marketing industry. Topics covered included: having a vision, recruiting vs. interviewing, how to reset and produce rapid growth, training, running effective business trips, and how to identify and develop top talent.

Day two was business owners only, with delegates divided into four groups, based on the size of their business. Mr Foster was in group one, comprising mostly of rookie business owners. Delegates heard from five different speakers, each covering a specialist subject. Speakers covered, putting systems in place to grow, rebounding from failures, how to increase talent retention, the recruitment pipeline and how to grow a business effectively.

Speaking after the event, Mr Foster commented, “the knowledge and information shared over the two-day event was incredible, and I’m excited to start applying what I learned. If you want to be the best you have to learn from the best and I heard from some of the most successful people in the industry.”

GoldIcon Enterprise specialises in unique direct marketing solutions throughout Birmingham and the West Midlands. The firm regularly attends business conferences across the UK and Mr Foster argues that attending these types of events is often the catalyst for the firms boost in performance.