Simplx believe some key elements of marketing will never go fully digital

Just as some people prefer shopping in-person as opposed to online, especially when buying clothes, elements of marketing will always need a physical, face to face presence states sales and marketing experts Simplx.

Simplx: About the firm

In retail, it largely comes down to personal preference and the availability of physical stores, and there will, of course, be parts of consumer purchasing behaviour that are dominated by the digital sphere. This is because, for some items, a click of a button and a bit of online research is all that’s needed to make a purchase.

This is far from being a universal acceptance in buying behaviour, according to Simplx, who suggest that even though they believe there are key elements of the marketing mix that will never go fully digital, it’s important that offline methods don’t win by default.

Simplx believes that the primary reason consumers don’t like virtual shopping is because it’s impossible to gauge the quality, fit, ergonomics, or weight of a product like you can do in-person - no matter how many free samples are sent out.

Simplx was born out of the idea to extend the in-person, unique consumer experience over faceless technology and confused chatbots. The firm understands that traditional print-based and digital marketing is an expensive and often ineffective marketing solution.

However, the firm argues that face to face marketing still needs to excel and beat their digital counterparts in certain areas where they have an advantage. In retail, it’s emotion. Simplx cites River Island’s Head of Customer Experience Tim Maclvor, who believes that in retail, it’s essential to have emotional engagements and conversations with customers so that their brand is thought of when they come to a purchasing decision.

“There will always be things you cannot get or do online, and even if that evolves, there will always be people that prefer to do things offline. As a business that focuses on offline, face to face interactions, we strive to use our USPs in contrast to satisfy these peoples needs, and in turn, acquire customers on behalf of our clients,” states Simplx’s Managing Director David Locke.

For more information about how Simplx are able to acquire customers offline, visit their website at www.wearesimplx.com

Sources:

https://ripen.com/blog/ecommerce_survey

https://www.marketingweek.com/2018/08/01/river-island-customer-experience/