Oumph! named finalist in two categories in the World Food Innovation Awards 2022

The popular Swedish plant-based food brand Oumph! has been announced as a finalist in two categories in the World Food Innovation Awards 2022. Nominations include: Best Brand Marketing and Best Snacking Innovation for the Oumph! Crispy Buffalo Bites.

"We are super excited to be finalists in two such important categories in the World Food Innovation Awards. It's a testament to all the hard work from our team, who have put their heart and soul in to creating the Oumph! brand", says Henrik Åkerman, Global Brand Lead at Oumph! and Head of Marketing at LIVEKINDLY Collective Nordics.

In the past year, Oumph! have created – in collaboration with award-winning Madrid based creative agency LOLA MullenLowe – several disruptive, innovative and eye-catching marketing campaigns including the Kill Boring, Plant-based Human Meat Burger for Halloween 2021 and the Adopt a Carnivore for Veganuary 2022 campaign, both of which received huge media attention on a global scale.

Oumph! Buffalo Bites are simply addictive – as the perfect snack should be! These awesome, 100 per cent plant-based bites are made from juicy Oumph! chunks marinated in a delicious buffalo sauce with a crispy, gluten-free cornflake coating. The product launched into the Swedish retail market in 2021 and it was an instant success. The product will be hitting freezers in more markets during 2022.

The World Food Innovation judging panel have deliberated over 274 entries from 22 countries spanning across 25 categories. The winners of the annual awards will be announced during the IFE (International Food & Drinks Exhibition) in a special ceremony commencing at 3:45pm (GMT) on the 21st of March at the ExCeL Centre, London.

About Oumph!

Oumph! is an award-winning, plant-based brand from Sweden. Since its launch in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs, meat reducers and fast-food loving flexitarians.

A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland, Germany, Netherlands, South Africa and Australia.

Oumph! is one of the brands of LIVEKINDLY Collective.

Recent awards for Oumph! include:

• Best Vegan Meat, PETA UK 2021

• Best Brand, The World Food Innovation Awards 2021

About LIVEKINDLY Collective

LIVEKINDLY Collective was founded by Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable.

Its mission is to make plant-based living the new norm.

As a collective of founders, entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale.

Through its portfolio of food brands LikeMeat, The Fry Family Food Co., Oumph!, No Meat, and The Dutch Weed Burger, LIVEKINDLY Collective is providing consumers around the world with sustainable, delicious food options.

Furthermore, the Company serves as a voice for the plant-based movement, communicating informative, entertaining and inspiring content through its media and lifestyle platform, LIVEKINDLY and @livekindlyco on Instagram. LIVEKINDLY Collective has over 500 employees and sells products in more than 40 countries around the world. To learn more, visit www.thelivekindlyco.com

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