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August’s PR Star: Mestergruppen – “Earned media is the best kind of media”
Henrik, Mestergruppen's communications manager, emphasizes the value of earned media in promoting the group's diverse brands. By effectively sharing hard facts and emotional stories, he enhances visibility in trade and local media, driving engagement and inspiring collaboration.
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July's PR Star: Mariestads kommun
A huge congratulations to Mariestads kommun for transforming their communication work from traditional press outreach to strategic storytelling!
The municipality has revolutionized their approach, moving from separate use of communications channels to working more holistically with telling the story about Mariestad.
"We've had Mynewsdesk for a long time, but haven't used it the same way as -
June - PR star of the Month: Fuldkornspartnerskabet
Fuldkornspartnerskabet has gained international attention for promoting whole grain consumption in Denmark, significantly increasing average intake from 36 to 82 grams daily. Their effective communication strategies are inspiring global interest in healthier dietary choices and public health initiatives.
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Sandra Lindberg appointed Interim CEO of Mynewsdesk
Starting in April 2025, Sandra Lindberg will take on the role of Interim CEO at Mynewsdesk. She succeeds Louise Barnekow, who is taking on a new CEO position.
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February - PR Star of the Month: YH Akademin
YH Akademin has done an impressive PR-journey after changing their company name and going through a rebranding process a couple of years ago. Sarah Olofsson, Marketing Coordinator and responsible for press at YH Akademin, shares that they’ve implemented a new, more structured PR strategy that combines news and storytelling to capture the essence of their operations.
They use Mynewsdesk to writ -
January - PR Star of the Month: Garmin
Garmin, the innovative company known for its outdoor tech products, has made waves with its Swedish newsroom on Mynewsdesk. Recent product launch press releases have made it a top destination this month. All press releases are crafted in the US, and then translated into local languages in Sweden and other countries, as Garmin wants to be perceived as a global brand with the same consistent message
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December - PR Star of the Month: Posten Bring
With a vast number of press clippings since the end of November, Posten Bring's newsroom on Mynewsdesk has been one of the most recognized in Norway recently. The success can not only be attributed to the company’s well-known brand, it is primarily a result of a long-term and thoughtful approach to effectively reaching out with its newsroom content. One key to this success has been crafting articl
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Contacts
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Press Officer Press contact Media inquires press@mynewsdesk.com
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Adam Karseland Press contact Press contact adam.karseland@mynewsdesk.com +46 79-075 64 25