Panasonic Enables ‘A Better Life, A Better World’ with IFA 2013 Displayed Products and Solutions

– Panasonic is showing visitors at Berlin’s annual Internationale Funkausstellung 2013 (IFA) how its solutions and products provide people with more comfort, better connectivity and a greener lifestyle.

Whether it is in the office, while travelling or at home, Panasonic will showcase products and solutions that create a better life and a better world for each and every customer.

Panasonic’s over 6,000m² booth, situated in Hall 5.2, will be divided into distinct ‘zones’ featuring its latest product ranges, cutting-edge innovation and future technologies.

At IFA2013, the Panasonic booth consists of the following main areas:

Concept Stage: Better Living Tomorrow with the Cloud

With its diverse range of businesses, from AV equipment to home appliances, Panasonic will present a concept for a more convenient and comfortable lifestyle of the future, realised through the utilisation of cloud technologies.

Panasonic’s 4K World

At IFA 2013, Panasonic will present its wide range of 4K solutions that utilise the company’s advanced, in-house 4K technologies. The company will display the world’s thinnest and lightest 20-inch 4K tablet; prototypes of its 4K OLED panel, produced through the company’s “RGB all-printing method”; upscaling 4K Blu-ray player; upscaling 4K Blu-ray recorder and a prototype 4K camcorder.

Digital AV

In the Digital AV area Panasonic will showcase a number of world firsts for consumer products including: the Smart VIERA TX-L65WT600, the world’s first Ultra HD TV with a 4K 50/60 Hz input based on HDMI 2.0 and DisplayPort 1.2a[1]; the LUMIX DMC-GX7, the world’s first DSLM body with a built-in 90-degree tilt-able Live View Finder (LVF) and the SC-NA30 and SC-NA10 wireless portable Bluetooth speakers with the longest playback time currently available.

An interactive exhibit will also allow users to experience for themselves the convenience of a personalised ‘Smart VIERA my Home Screen’ which can be adapted to suit their lifestyle.   Furthermore, Pre-set Home Screens developed in conjunction with content providers offer users even quicker and easier access to the content they love.

The latest digital imaging and AV products, exemplifying the benefits of connectivity with smartphones and tablets, will also be on display.

Home Appliances

In the kitchen appliances area, the new NC-ZA1 espresso machine will be the star of the show enabling visitors’ complete control over the strength, taste, temperature and size of their free coffee.

Live events and tasting sessions in this area will also demonstrate the features of the company’s built-in and technologies, such as the IR sensor technology in the induction hob.

Alongside the full line-up of Panasonic’s kitchen and household appliances which includes washing machines, fridge-freezers and microwaves, the latest VB5 and VC5 series washing machines, will be on show exemplifying Panasonic’s European growth in home appliances and on-going commitment to accessible design, intelligent performance and environmental efficiency.

In the personal care section, the ES-LV95 and ES-LV65 premium men’s shavers and EH-SA31 Facial Ionic Steamer can be found.  Professional stylists will also be on hand to offer hair styling with Panasonic’s EH-NA65 Hair Dryer and EH-HS95 Hair Straighteners which both feature the company’s innovative nanoe technology.

B2B Solutions

Panasonic will introduce its work in the field of B2B solutions, such as its cloud monitoring service. Other B2B exhibits demonstrate systems for eco-friendly vehicles and energy-related systems for the home as examples of Panasonic’s work in contributing to the environment in Europe.

In addition, Panasonic’s “Future Craft” design philosophy and products designed based on the philosophy will also be introduced at the booth.

Panasonic LIVE @ IFA

For those unable to make it to Berlin, this year will again see the company present its interactive online broadcast, Panasonic LIVE @ IFA, bringing the Panasonic IFA experience to people all around the globe.

Visitors to the microsite at www.panasonic.eu/ifa can virtually explore the booth and are given the chance to put their questions forward to Panasonic product experts. 

Panasonic IFA Press Kit and Booth Images

Panasonic’s IFA 2013 press releases are available at www.panasonic.eu/ifa2013/ and images from the booth at www.bit.ly/panasonicifa2013.

A site offering news, images and videos from the Panasonic booth at IFA 2013 will also be available on the Panasonic News Portal. Please visit the site at: http://news.panasonic.net/presskits/ifa2013/.

-Ends-

[1] As of 4^th September 2013