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  • Sarah Olofsson, Marketing Coordinator at YH Akademin

    February - PR Star of the Month: YH Akademin

    YH Akademin has done an impressive PR-journey after changing their company name and going through a rebranding process a couple of years ago. Sarah Olofsson, Marketing Coordinator and responsible for press at YH Akademin, shares that they’ve implemented a new, more structured PR strategy that combines news and storytelling to capture the essence of their operations.
    They use Mynewsdesk to writ

  • January - PR Star of the Month: Garmin

    January - PR Star of the Month: Garmin

    Garmin, the innovative company known for its outdoor tech products, has made waves with its Swedish newsroom on Mynewsdesk. Recent product launch press releases have made it a top destination this month. All press releases are crafted in the US, and then translated into local languages in Sweden and other countries, as Garmin wants to be perceived as a global brand with the same consistent message

  • Matilda Adelborg and Aleksander Hømanberg, Press and Communications managers at Bring.

    December - PR Star of the Month: Posten Bring

    With a vast number of press clippings since the end of November, Posten Bring's newsroom on Mynewsdesk has been one of the most recognized in Norway recently. The success can not only be attributed to the company’s well-known brand, it is primarily a result of a long-term and thoughtful approach to effectively reaching out with its newsroom content. One key to this success has been crafting articl

  • Sayna Oveisikian, PR specialist at Etraveli Group

    November - PR Star of the Month: Etraveli Group

    Since the fall of 2023, the leading travel tech company Etraveli Group, which among other things operates the Online travel agency brands Mytrip.com, Flightnetwork and Gotogate, has used Mynewsdesk to take greater control of its brand communication. Through the tool Audience Builder, the company has reached international media outlets and increased its visibility in key European markets. This succ

  • Andrew Bruce Smith

    From Anxiety to Advantage: Leveraging AI in Communication

    The widespread anxiety about AI stems from a misunderstanding of its capabilities and role. AI does not encroach upon our core professional values. Instead, it should be seen as an augmentative tool. The things that AI can do—at least for now—are not in areas where most professionals in the PR and communication industry have their professional value or pride, according to Andrew Bruce Smith.

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