Press release - 12 March 2015 14:37

11 days left until the release of Sustainable Brand Index™ 2015

With only 11 days left until the release ofSustainable Brand Index™ 2015 it istime for our third edition of Sustainable Throwback Thursday. Every Thursday until the 23rd of March we publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

Sustainable Throwback Thursday #3: FMCG is the least successful industry in the Nordics when it comes to sustainable branding

The brands in Sustainable Brand Index™ are divided into industries such as Banks, Supermarkets, Pharmacies and Telecom. The number of industries varies a bit between the indexes in different countries; in the Swedish index 19 industries are represented.

To see which industries are collectively getting the highest scores we have calculated the average ranking in each of the industries in the different countries. The supermarket industry is the most successful industry overall in the Nordics, making the top 3 industry ranking in all four countries. The food industry also ranks high in all the countries.

The FMCG (Fast-Moving Consumer Goods) industry is the least successful industry. Ranking at the very bottom in Sweden and Norway, ranking 2^nd to last in Denmark. The Telecom industry and the Fuel industry also score low overall rankings in all four countries.

So why is the FMCG industry so unsuccessful when it comes to sustainable branding? FMCG products are characterized by frequent purchase with low involvement from the consumer, large quantities and small profit margins. The focus in marketing for FMCG products is often on price rather than environmental or social responsibility. Will the FMCG industry manage to convince the Nordic consumers of its sustainability this year? We will see on the 23^rd of March.

Stay tuned, the next Throwback will be released next Thursday!

Topics

Social issues, General

Contacts

Maria Kausits

Senior Analyst maria.kausits@sb-insight.com

Erik Hedén

Press contact Senior Partner erik.heden@sb-insight.com +46 70-865 13 97

Finnish consumers trust companies more than their Nordic Neighbours do

When consumers in Sweden, Norway, Denmark and Finland were asked to rate their trust in companies on a scale from 1-7 Finnish consumers rated their trust the highest. This is the third trend from Sustainable Brand Index™ 2015. The full index will be released on the 23rd of March at an award ceremony at Nalen in Stockholm.

2 March 2015 07:00

Finnish Consumers have high awareness of corporate responsibility

The 2nd trend from Sustainable Brand Index™ 2015 has been released. The data shows that consumers in Finland have a higher level of awareness when it comes to the environmental- and social responsibility taken by companies than their nordic neighbors. However, this is mainly due to the fact that Finns have stronger opinions and are more confident about their own knowledge.

18 February 2015 07:00

Sustainable Brand Index 2015 will include more brands than ever before

Today the list of brands in Sustainable Brand Index 2015 is released. This year the list includes more than 700 brands in Sweden, Norway, Denmark and Finland. New brands include Starbucks, Colgate-Palmolive and Orkla Foods.

9 March 2015 14:00

14 days left until the release of Sustainable Brand Index™ 2015

With 14 days left until the release of Sustainable Brand Index™ 2015 it is time to share the third trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

5 March 2015 06:00

18 days left until the release of Sustainable Brand Index™ 2015

With only 18 days left until the release of Sustainable Brand Index™ 2015 it is time for our second edition of Sustainable Throwback Thursday. Every Thursday until the 23rd of March we publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

2 March 2015 06:00

21 days left until the release of Sustainable Brand Index™ 2015

With 21 days left until the release of Sustainable Brand Index™ 2015 it is time to share the second trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

26 February 2015 07:00

25 days left until the release of Sustainable Brand Index™ 2015

With only 25 days left until the release of Sustainable Brand Index 2015 it is our pleasure to introduce Sustainable Throwback Thursday! Every Thursday until the 23rd of March we will publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

23 February 2015 17:26

One month left until the release of Sustainable Brand Index™ 2015

With only one month left until our award ceremony and the release of Sustainable Brand Index 2015 it is high time to start the countdown. Every Monday until the 23rd of mars a new trend from Sustainable Brand Index 2015 will be released. Today we release the first trend: Sustainability is now more present in the consumer’s discussions than ever before.