Press release -

All consumer segments are increasingly positive towards shopping online

Sustainable Brand Index™ divides consumers into four different groups depending on how they act in different situations and underlying structures in their attitudes. The different groups are Ego, Moderate, Smart and Dedicated. 

When asked questions about whether they like shopping online a majority of consumers in all the four different groups answered yes.The different benefits of shopping online make it appealing to consumers in all different groups despite their different priorities when making purchase decisions.

This development is positive from a sustainability perspective. Online shopping paves the way for more sustainable, informed purchase decisions. This also shows that the different consumer groups are approaching each other, in the modern society the spread of information gets more and more effective, bridging the knowledge gap between the different segments.

Next week we will see whether the ratio between the different consumer groups have changed since last year. Are consumers agreeing on more things than just online shopping?

Sustainable Brand Index™ 2015 will be released next Monday! 

Topics

  • Social issues, General

Categories

  • sustainability
  • award ceremony
  • trend

Sustainable Brand Insight work within the field of Sustainable Branding. Our Insight and Strategy products provide you with knowledge, understanding and ability to act on the future marketplace. Today, we help some of the leading Scandinavian brands place sustainability in the unique context of their brands.

Find out more: www.sb-insight.com

Follow us on:

LinkedIn

Twitter

Contacts

Related content

  • Finnish consumers trust companies more than their Nordic Neighbours do

    When consumers in Sweden, Norway, Denmark and Finland were asked to rate their trust in companies on a scale from 1-7 Finnish consumers rated their trust the highest. This is the third trend from Sustainable Brand Index™ 2015. The full index will be released on the 23rd of March at an award ceremony at Nalen in Stockholm.

  • Finnish Consumers have high awareness of corporate responsibility

    The 2nd trend from Sustainable Brand Index™ 2015 has been released. The data shows that consumers in Finland have a higher level of awareness when it comes to the environmental- and social responsibility taken by companies than their nordic neighbors. However, this is mainly due to the fact that Finns have stronger opinions and are more confident about their own knowledge.

  • One week left until the release of Sustainable Brand Index™ 2015

    With one week left until the release of Sustainable Brand Index™ 2015 it is time to share the forth trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

  • 14 days left until the release of Sustainable Brand Index™ 2015

    With 14 days left until the release of Sustainable Brand Index™ 2015 it is time to share the third trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

  • 18 days left until the release of Sustainable Brand Index™ 2015

    With only 18 days left until the release of Sustainable Brand Index™ 2015 it is time for our second edition of Sustainable Throwback Thursday. Every Thursday until the 23rd of March we publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

  • 21 days left until the release of Sustainable Brand Index™ 2015

    With 21 days left until the release of Sustainable Brand Index™ 2015 it is time to share the second trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

  • 25 days left until the release of Sustainable Brand Index™ 2015

    With only 25 days left until the release of Sustainable Brand Index 2015 it is our pleasure to introduce Sustainable Throwback Thursday! Every Thursday until the 23rd of March we will publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

  • One month left until the release of Sustainable Brand Index™ 2015

    With only one month left until our award ceremony and the release of Sustainable Brand Index 2015 it is high time to start the countdown. Every Monday until the 23rd of mars a new trend from Sustainable Brand Index 2015 will be released. Today we release the first trend: Sustainability is now more present in the consumer’s discussions than ever before.

  • Brands in Sustainable Brand Index 2015 released today

    ​Today the brands that will be part of Sustainable Brand Index2015 are released. The index this year will be bigger than ever before, including over 700 brands in Sweden, Denmark, Norway and Finland.

Enter your email address to follow SB Insight International

When you choose to create a user account and follow a newsroom your personal data will be used by us and the owner of the newsroom, for you to receive news and updates according to your subscription settings.

To learn more about this, please read our Privacy Policy, which applies to our use of your personal data, and our Privacy Policy for Contacts, which applies to the use of your personal data by the owner of the newsroom you follow.

Please note that our Terms of Use apply to all use of our services.

You can withdraw your consent at any time by unsubscribing or deleting your account.
Check your inbox

Email sent to __email__. Click the link there to follow SB Insight International.

Okay