Pulp leftovers from juice production become fiber-rich rolls on the breakfast buffet

Reducing the impact of the supply chain requires innovative thinking and circular solutions. Through a unique collaboration between Strawberry, juice producers Råsaft and Rscued, and Dafgård, pulp leftovers from juice production are now being transformed into fiber-rich breakfast rolls. The new rolls will be a permanent feature of the breakfast buffet at most Strawberry hotels.

For several years, Strawberry has offered juices and smoothies from Rscued and Råsaft. Rscued's products are made from rescued fruit and vegetables. Now, the collaboration is taking the next step by also utilizing the fiber-rich pulp left over from juice production, a resource that was previously lost.

– We have been thinking about the waste streams from juice production for a long time. Today, the fiber-rich pulp is usually turned into biogas or potting soil, but it is actually a fantastic raw material that could be used for something more. So I called André Johansson, Executive Chef at Strawberry, and pitched the idea of baking breakfast rolls using the pulp, says Truls, co-founder of Rscued.

From juice to rescued bread

The process begins at Rscued and Råsaft, which send the pulp leftovers on to Dafgård's bakery in Källby. There, the rolls are baked in three different flavors, with beetroot, carrot, and apple as the base for each roll. The result is not only waste-smart, but also produces moist and naturally colorful rolls with a high fiber content.

– Food waste and sustainability are high on our agenda, so when Truls called, it was a no-brainer to join forces. Thinking outside the box and challenging the status quo is exactly how we want to work with our suppliers, says André Johansson, Executive Chef at Strawberry.

Starting in March, the waste-smart breakfast rolls will be a permanent option at most Strawberry hotels across the Nordic region.

This initiative is an important part of Strawberry's daily work to achieve its goal of halving food waste by 2030. By creating new products from raw materials that have already been used once, emissions in the supply chain are significantly reduced. While the group's internal goal is to halve food waste in its own operations, this collaboration demonstrates the importance of also finding solutions together with suppliers. Integrating circular processes into the value chain creates innovations that contribute to truly sustainable food production.

About Rscued

Forty percent of everything grown in the world is thrown away. Rscued wants to change that. Fruit and vegetables that are at risk of being thrown away are collected and turned into delicious juices, shots, smoothies, and lemonades. Since the beggining, the company has saved thousands of tons of fruit and vegetables from growers, wholesalers, grocery chains, industries, and fruit basket companies.

Since 2023, Rscued has been part of Better Jusage AB.

About Råsaft

Since 2013, Råsaft has been producing cold-pressed juice in its micro-pressing facility outside Stockholm. Fresh fruits and vegetables are carefully selected according to season, and taste is always the focus. The juices are available in both Sweden and Finland.

Since 2023, Råsaft has been part of Better Jusage AB.

About Dafgård

Gunnar Dafgård AB is Sweden's largest family-owned company in the food industry. The company produces, sells, and distributes frozen and chilled foods for restaurants, commercial kitchens, and the consumer market. All food preparation takes place in the kitchen in Källby, located just outside Lidköping. The company has a turnover of approximately SEK 4.5 billion and employs around 1,400 people.