Topics: Economy, Finance

  • Quality Hotel The Book Opens Today in Gothenburg – “Will Become an Essential Part of the Growing Events District”

    As Gothenburg moves toward its goal of doubling tourism by 2030, Quality Hotel The Book today opened its doors in Rundqvist’s former printing house to meet the area’s demand for affordable accommodations. Where the printing presses once ran hot, the area’s industrial heritage now intertwines with Södra Centrum, which is growing at record speed.
    Gothenburg’s tourism industry is growing faster th

  • Major Win for Strawberry Hotels at the Falstaff Hotel Awards

    It was a night of triumphs for the hotel group as the prestigious magazine Falstaff presented the Falstaff Nordics Hotel Guide 2026 on May 26th. During the gala event, hosted at the Strawberry-owned Hotel At Six in Stockholm, the hotel group swept the awards, taking home eight major awards across three countries.
    The Falstaff Hotel Awards bring together the elite of the Nordic and Baltic hospit

  • Strawberry Makes Major Move in Finnslätten – Västerås’ Growing Tech Cluster

    Västerås continues its expansion, and Strawberry is now taking the next step to meet the rising demand in one of Sweden's most dynamic industrial districts. With the establishment of a new Home Hotel at Finnslätten, a long-awaited meeting point is being created in the heart of the nation’s center for energy and automation.

  • Strawberry’s New Venture: Lynra to Solve Industry’s Greatest Bottleneck

    The Nordic industrial sector is facing a critical bottleneck: the lack of high-quality housing for the required workforce. Now, Petter Stordalen’s Strawberry Group is launching a new company, Lynra. By combining climate-smart modular construction with "hotel DNA," Lynra aims to challenge the traditional industrial services market, targeting a billion-kronor turnover within five years.

  • Strawberry expands in Southern Sweden – two hotel gems join the family

    In the fall of 2026, Hotel Öresund Conference & Spa in Landskrona and Hotel Carlshamn in Blekinge will become part of Strawberry’s hotel portfolio. Through a franchise agreement with Thandagruppen, local entrepreneurship will be combined with Strawberry’s Nordic reach and growing loyalty program.

  • Pulp leftovers from juice production become fiber-rich rolls on the breakfast buffet

    Reducing the impact of the supply chain requires innovative thinking and circular solutions. Through a unique collaboration between Strawberry, juice producers Råsaft and Rscued, and Dafgård, pulp leftovers from juice production are now being transformed into fiber-rich breakfast rolls. The new rolls will be a permanent feature of the breakfast buffet at most Strawberry hotels.
    For several year

  • Clarion Hotel Sign and Bernadotte & Kylberg Launch Stratum Suites Clarion Hotel Sign

    With a Swedish-made furniture collection designed exclusively for the hotel.
    Stratum Suites is opening on the top floor of Clarion Hotel Sign: three new signature suites created in close collaboration between the hotel and Bernadotte & Kylberg. The result is interiors where every detail has been carefully crafted and where the focus on Swedish design and craftsmanship deepens the hotel's de

  • Strawberry Launches New Business Segment – Signs Agreement for Operation of 2,000 Project Homes for SSAB in Luleå

    Strawberry Living, part of the Strawberry Group, is launching a new business segment focused on creating and operating complete living environments for large-scale industrial and infrastructure projects. The first initiative is Aurora Village, a unique collaboration with SSAB in Luleå, where Strawberry Living will be responsible for the operation of 2,000 new project homes being built by Adapteo.

  • Strawberry switches environmental certification to the Nordic Swan Ecolabel

    In a short period of time, Strawberry has switched its environmental certification to the Nordic Swan ecolabel, and almost 240 of the hotels in the group's portfolio now carry the label.
    The Nordic Swan Ecolabel is the official ecolabel in the Nordic countries and sets strict requirements for energy consumption, waste management, chemicals, and resource use. The Nordic Swan Ecolabel aims to mak

  • Tower suites and supper - Strawberry opens its smallest hotel in Malmö

    In the heart of central Malmö, Strawberry will open its absolute smallest hotel in Sweden at the end of the year. Home Hotel Baltzar will not only offer 45 newly renovated hotel rooms, but the jewel in the crown is the four 45 square meter tower suites with views over Malmö's rooftops.

  • Reitan Retail new co-owner in Spenn loyalty currency


    Reitan Retail becomes one of three owners of Spenn. Together with founding companies Norwegian and Strawberry, Reitan Retail will continue developing Spenn into the largest loyalty currency in the Nordics.

    Spenn will be owned equally by the three companies, and will offer an attractive combination of retail, air travel and accommodation. Surveys show that groceries, fuel and chargi

  • Grand Tromsø Announces Transfer to Strawberry

    Strawberry strengthens its team in Tromsø with Scandic Grand Tromsø, which will become the sixth hotel in the Arctic City for the hotel company. What will become Quality Hotel Grand Tromsø in December, is located in the city center and has 176 guest rooms, including several family rooms, five meeting rooms, a bar, café, and restaurant. The hotel is owned and operated by the Nordic Group.

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