Västerås continues its expansion, and Strawberry is now taking the next step to meet the rising demand in one of Sweden's most dynamic industrial districts. With the establishment of a new Home Hotel at Finnslätten, a long-awaited meeting point is being created in the heart of the nation’s center for energy and automation.
In the fall of 2026, Hotel Öresund Conference & Spa in Landskrona and Hotel Carlshamn in Blekinge will become part of Strawberry’s hotel portfolio. Through a franchise agreement with Thandagruppen, local entrepreneurship will be combined with Strawberry’s Nordic reach and growing loyalty program.
Reducing the impact of the supply chain requires innovative thinking and circular solutions. Through a unique collaboration between Strawberry, juice producers Råsaft and Rscued, and Dafgård, pulp leftovers from juice production are now being transformed into fiber-rich breakfast rolls. The new rolls will be a permanent feature of the breakfast buffet at most Strawberry hotels.
For several year
At a time when the construction industry is hitting the brakes and many are tightening their purse strings, Strawberry is doing the opposite. In 2026, the hotel group will execute its largest renovation initiative ever in Sweden. Together with property owners, over SEK 400 million is being invested to develop Stockholm's most iconic hotels.
In the heart of central Malmö, Strawberry will open its absolute smallest hotel in Sweden at the end of the year. Home Hotel Baltzar will not only offer 45 newly renovated hotel rooms, but the jewel in the crown is the four 45 square meter tower suites with views over Malmö's rooftops.
Kristianstad's flagship Hotel Christian IV becomes part of Strawberry. The hotel, which was originally built to become the city's new bank in 1901, is now being renovated to open under a new flag on April 1, 2025, and become part of the Clarion Collection hotel chain.
