Topics: Building, property

  • Strawberry Launches New Business Segment – Signs Agreement for Operation of 2,000 Project Homes for SSAB in Luleå

    Strawberry Living, part of the Strawberry Group, is launching a new business segment focused on creating and operating complete living environments for large-scale industrial and infrastructure projects. The first initiative is Aurora Village, a unique collaboration with SSAB in Luleå, where Strawberry Living will be responsible for the operation of 2,000 new project homes being built by Adapteo.

  • Tower suites and supper - Strawberry opens its smallest hotel in Malmö

    In the heart of central Malmö, Strawberry will open its absolute smallest hotel in Sweden at the end of the year. Home Hotel Baltzar will not only offer 45 newly renovated hotel rooms, but the jewel in the crown is the four 45 square meter tower suites with views over Malmö's rooftops.

  • Grand Tromsø Announces Transfer to Strawberry

    Strawberry strengthens its team in Tromsø with Scandic Grand Tromsø, which will become the sixth hotel in the Arctic City for the hotel company. What will become Quality Hotel Grand Tromsø in December, is located in the city center and has 176 guest rooms, including several family rooms, five meeting rooms, a bar, café, and restaurant. The hotel is owned and operated by the Nordic Group.

  • Hotel Kämp is expanding with 31 rooms and opening a 1,200 square meter wellness club

    Hotel Kämp will undergo a major expansion, adding 3,100 square meters to its premises. Including the historic Helander House on North Esplanade which is currently undergoing a transformation into an extension of the iconic Hotel Kämp. Moreover, Hotel Kämp will introduce a new wellness oasis with water elements as part of its expanded amenities.

  • Strawberry Launch New Hotel Chain Stopover

    Next year, the first of around 20 hotels in the new Stopover hotel chain will open. These climate-smart hotels focus on electric vehicle travelers and, in addition to a comfortable bed, digital and efficient guest solutions, also offer exciting services for both children and four-legged family members.

  • Popular Hotel Sveitsi to Join Strawberry's Growing Hotel Portfolio

    In the heart of perhaps the most exciting part of southern Finland stands Hotel Sveitsi. With its fantastic location in stunning natural surroundings, the hotel is soon to be part of Strawberry's Nordic hotel portfolio after customary regulatory approvals have been received.
    Hotel Sveitsi will soon be part of the Nordic hotel company Strawberry's hotel portfolio. The hotel is located in the hea

  • Strawberry and property investor Slättö launches new hotel chain

    A brand new hotel chain with Nordic ambitions is the result when Petter Stordalen's Strawberry and property investor Slättö present a new collaboration with a focus on strategic locations, quality and high sustainability. Within ten years, the chain will consist of at least 20 hotels.

  • Norwegian and Strawberry to establish shared “currency” for loyalty programmes

    Norwegian and Strawberry are to establish a joint company that will provide a wider selection of services to the members of the companies’ respective loyalty programmes. The company will create a common loyalty currency and a platform where members can earn and use loyalty points across different programmes. The entity will be jointly owned by Norwegian and Strawberry, each retaining an equal owne

  • Strawberry launches Room key in Apple Wallet

    This summer, guests staying at Clarion Hotel Post are able to securely add their room key to Apple Wallet to conveniently access their accommodations with a simple tap of an iPhone or Apple Watch. The hotel is the first of Strawberry's (formerly Nordic Choice Hotels) properties to launch the feature.
    The launch of room key in Apple Wallet is a collaboration with ASSA ABLOY Global Solutions and

  • Strawberry strengthens its team with a new Vice President

    Strawberry is entering the future with a top-notch team after Jannicka Jingryd was recruited as the new Vice President for Quality Hotel in the Nordics. Jingryd comes from the Social Eatertainment Group where she has been the Chief Operating Officer since 2020.

  • Strawberry enters into a strategic partnership with a Nordic sustainability network.

    Strawberry and A Sustainable Tomorrow aim to jointly involve more people in the sustainability transition in the Nordic region. Sustainability is one of Strawberry's strategic focus areas and a fundamental pillar of their hotel operations. Their goal is to achieve carbon neutrality in their own operations by 2030, while also reducing emissions from the value chain by 50 percent in the same year.

  • Strawberry appoints new Senior Vice President for Clarion Hotel in the Nordics

    Kim A. Øverland has been appointed Senior Vice President for all Clarion Hotel in the Nordics. Øverland has experience from several hotels in the group and has most recently held a position as General Manager at the Norwegian hotel The Well outside Oslo.
    Just days after Kim A. Øverland was presented as the new General Manager at The Well, it is now made official that he will instead take over t

  • Anna Spjuth is returning to key role in new Strawberry

    Anna Spjuth will lead the branding- and concept development of the chain hotels at Strawberry.With great ambitions for the rebranding of Nordic Choice Hotels to Strawberry, a new position as Senior Vice President Brand & Concept for the chain hotels has been created. – It is fantastic to welcome Anna Spjuth back. Anna took Comfort Hotel in a clear direction which has resulted in it being the c

  • The Fortress Hotels are entering into a strategic partnership with the new Strawberry

    Nordic Choice Hotels, which as of this year, are changing their name to Strawberry, will add four unique additions to their portfolio, when the Fortress Hotels enters into a distribution partnership. The four hotels in the Fortress Hotels group are Oscarsborg Fortress, Kongsvinger Fortress and Reenskaug Hotel in Norway and Torreby Castle in Sweden.

Show more
Enter your email address to follow Strawberry

When you choose to create a user account and follow a newsroom your personal data will be used by us and the owner of the newsroom, for you to receive news and updates according to your subscription settings.

To learn more about this, please read our Privacy Policy, which applies to our use of your personal data, and our Privacy Policy for Contacts, which applies to the use of your personal data by the owner of the newsroom you follow.

Please note that our Terms of Use apply to all use of our services.

You can withdraw your consent at any time by unsubscribing or deleting your account.
Check your inbox

Email sent to __email__. Click the link there to follow Strawberry.

Okay