Finland's leading hotel in art and culture that recently received the award Finland's Leading Design Hotel 2023, Hotel AX, will become part of Petter Stordalen's growing hotel portfolio in Finland.
Strawberry is setting up a new function as Senior Vice President Commercial. Headhunted for the assignment is Christian Borg.
Norwegian and Strawberry are to establish a joint company that will provide a wider selection of services to the members of the companies’ respective loyalty programmes. The company will create a common loyalty currency and a platform where members can earn and use loyalty points across different programmes. The entity will be jointly owned by Norwegian and Strawberry, each retaining an equal owne
This summer, guests staying at Clarion Hotel Post are able to securely add their room key to Apple Wallet to conveniently access their accommodations with a simple tap of an iPhone or Apple Watch. The hotel is the first of Strawberry's (formerly Nordic Choice Hotels) properties to launch the feature.
The launch of room key in Apple Wallet is a collaboration with ASSA ABLOY Global Solutions and
Strawberry is entering the future with a top-notch team after Jannicka Jingryd was recruited as the new Vice President for Quality Hotel in the Nordics. Jingryd comes from the Social Eatertainment Group where she has been the Chief Operating Officer since 2020.
Strawberry and A Sustainable Tomorrow aim to jointly involve more people in the sustainability transition in the Nordic region. Sustainability is one of Strawberry's strategic focus areas and a fundamental pillar of their hotel operations. Their goal is to achieve carbon neutrality in their own operations by 2030, while also reducing emissions from the value chain by 50 percent in the same year.
Kim A. Øverland has been appointed Senior Vice President for all Clarion Hotel in the Nordics. Øverland has experience from several hotels in the group and has most recently held a position as General Manager at the Norwegian hotel The Well outside Oslo.
Just days after Kim A. Øverland was presented as the new General Manager at The Well, it is now made official that he will instead take over t
For over 25 years, Nordic Choice Hotels has been a player in the hotel industry with the ambition to challenge a traditional market and provide new experiences for guests. Today, the company changes its name and launches the new company, Strawberry.
Anna Spjuth will lead the branding- and concept development of the chain hotels at Strawberry.With great ambitions for the rebranding of Nordic Choice Hotels to Strawberry, a new position as Senior Vice President Brand & Concept for the chain hotels has been created. – It is fantastic to welcome Anna Spjuth back. Anna took Comfort Hotel in a clear direction which has resulted in it being the c
Nordic Choice Hotels, which as of this year, are changing their name to Strawberry, will add four unique additions to their portfolio, when the Fortress Hotels enters into a distribution partnership. The four hotels in the Fortress Hotels group are Oscarsborg Fortress, Kongsvinger Fortress and Reenskaug Hotel in Norway and Torreby Castle in Sweden.
The iconic jewel Hotel Kämp is being renovated. At the same time, the punky, hotel concept Hobo Hotel is coming to the Finnish capital, opening up in the old hotel GLO Kluuvi next door.
Within the EU project CHORIZO, various projects are carried out to obtain information and data about guests' behavior with the aim of reducing food waste in hotels. By systematizing and making available the results from the study, the ambition is to be able to contribute to a reduced climate impact on a large scale together with other players in the industry.
The project is a large EU project w
Nordic Choice Hotels has been looking beyond national borders for a global player to accelerate its data-driven way of working, with a focus on the guest journey and guest satisfaction. The role ultimately fell to Dianne Robillos, who in December assumed the new position as VP Personalization, Data & Insights.
Dianne most recently comes from a similar role at Qatar Airways where she enabled
Nordic Choice Hotels has appointed Inka Uusitalo-Raoult as Director of Operations for the Finnish operations.
To succeed on the ambitions for further growth in the Finnish market, the hotel company has created a new position as Chief Operating Officer in Finland.After acquiring Kämp Collection Hotels, the most unique hotel portfolio in Finland, in 2019, Helsinki has become the third biggest market for Nordic Choice Hotels after Oslo and Stockholm. With two more hotel projects at Helsinki Vantaa Airport in
Nordic Choice Hotels changes name to Strawberry.
Henrik Berghult appointed new executive leader for Nordic Hotels & Resorts
After systems and computers were affected by a big virus attack in December, Nordic Choice Hotels needed to renew the computer fleet. But instead of buying new hardware, existing PCs were converted to CloudReady from Google, which delivers a Chrome OS experience.As one of many larger companies lately, Nordic Choice Hotels experienced a serious virus attack by criminals in December. The attack was
In the wake of the virus attack on the night of 2 December, Nordic Choice Hotels has over the weekend worked to map the extent of the virus attack on the IT systems.
On the night of 2 December, Nordic Choice Hotels was hit by a virus attack on our IT systems. The virus infected systems for bookings, check-in and check-out, as well as payment solutions. After the incident, we have worked around
As a result of the virus our IT- systems were exposed to on the night of Thursday 2 December, we are still experiencing technical problems. We are working to get an overview of the incident and its consequences, while we do everything to ensure that guests at the hotels have a great stay.
As it looks now, many of the hotels will have to continue to use manual solutions over the weekend and be b
