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  • Strawberry takes next step in digital guest journey

    As part of the hotel groups strategy to provide outstanding guest experience, one of the Group hotels - Clarion Hotel Post - now enables mobile keys in Google Wallet™. The hotel group is the first hotel chain in the world to provide the service.
    The launch of hotel keys in Google Wallet is the result of a close collaboration between Vingcard, an ASSA ABLOY Company, and Zaplox. For Strawberry, t

  • Digital Transformation at Strawberry yields results

    Over the past 18 months, Strawberry has undertaken one of Europe’s largest digitalization projects in the hotel industry. A comprehensive renewal of all digital tools within the group has simplified daily operations for employees at over 200 hotels and enabled new revenue streams.
    The digital overhaul benefits 9 million guests per year with improved self-service solutions and enhances the emplo

  • Successful take off for Finland's biggest hotels

    After almost three years of construction, Clarion Hotel Helsinki Airport and Comfort Hotel Helsinki Airport could finally open the doors to the biggest hotel complex in Finland. With a total of 37 500 square metres, 716 guest rooms, 21 meeting rooms and a huge 826 m2 banquet hall, it is the largest hotel operation in Finland which has now opened right at the terminal of Helsinki Airport.

  • Popular Hotel Sveitsi to Join Strawberry's Growing Hotel Portfolio

    In the heart of perhaps the most exciting part of southern Finland stands Hotel Sveitsi. With its fantastic location in stunning natural surroundings, the hotel is soon to be part of Strawberry's Nordic hotel portfolio after customary regulatory approvals have been received.
    Hotel Sveitsi will soon be part of the Nordic hotel company Strawberry's hotel portfolio. The hotel is located in the hea

  • Strawberry's Hotel Portfolio expands in Finland with the addition of Helsinki's Former City Prison

    It is a piece of Helsinki's history that now becomes part of hotel group Strawberry's portfolio in Finland. The well-known former city prison on Katajanokka, located by the sea right next to the Market Square and the center of Helsinki, will be the 15th Strawberry hotel in the Finnish capital.
    In 2002, the well-known prison in Helsinki was closed and the last prisoner was released. Five years l

  • Strawberry Launches Environmental Impact Report for Conferences and Events

    As part of the company's strategy to achieve carbon neutrality in its operations by 2030, they are now introducing an Environmental Impact Report to reduce their own emissions and help their customers reduce theirs. This report is among the first of its kind in the Nordic region, covering CO2, energy, and water usage.
    The figures in the report are based on the specific conference facility and e

  • Strawberry and property investor Slättö launches new hotel chain

    A brand new hotel chain with Nordic ambitions is the result when Petter Stordalen's Strawberry and property investor Slättö present a new collaboration with a focus on strategic locations, quality and high sustainability. Within ten years, the chain will consist of at least 20 hotels.

  • The largest arena in the nordic changes name to Strawberry Arena

    In July 2024, Sweden's national arena, Friends Arena in Stockholm, will change its name to Strawberry Arena, named after the hotel group Strawberry. The new agreement between Strawberry and Stockholm Live means that Strawberry will become the new naming partner for the arena.
    Located in Solna, just outside Stockholm, the arena currently hosts the biggest events and sports moments in Sweden and

  • Strawberry aims to further develop the best leaders in the Nordics through internal competence development.

    Over the past year, Strawberry has actively invested in promoting internal talent through its comprehensive leadership program Unleash. The program has exceeded expectations and proven to be a successful model for competence development and leadership growth.
    The program consists of three parts targeting different audiences - from leaders new to their roles focusing on developing their own lead

  • Strawberry enters partnership with Live Nation – the biggest concert and entertainment company in the world

    Strawberry, the leading hotel and restaurant company in the Nordic region, enter into a partnership with the world’s biggest live entertainment company Live Nation. This will give members of Strawberry early access to music experiences and the possibility to secure accommodation. – This sets the tune for what we shall be, so this is news I have looked forward to launching. When we raised our ambit

  • Norwegian and Strawberry to establish shared “currency” for loyalty programmes

    Norwegian and Strawberry are to establish a joint company that will provide a wider selection of services to the members of the companies’ respective loyalty programmes. The company will create a common loyalty currency and a platform where members can earn and use loyalty points across different programmes. The entity will be jointly owned by Norwegian and Strawberry, each retaining an equal owne

  • Strawberry launches Room key in Apple Wallet

    This summer, guests staying at Clarion Hotel Post are able to securely add their room key to Apple Wallet to conveniently access their accommodations with a simple tap of an iPhone or Apple Watch. The hotel is the first of Strawberry's (formerly Nordic Choice Hotels) properties to launch the feature.
    The launch of room key in Apple Wallet is a collaboration with ASSA ABLOY Global Solutions and

  • Strawberry strengthens its team with a new Vice President

    Strawberry is entering the future with a top-notch team after Jannicka Jingryd was recruited as the new Vice President for Quality Hotel in the Nordics. Jingryd comes from the Social Eatertainment Group where she has been the Chief Operating Officer since 2020.

  • Strawberry enters into a strategic partnership with a Nordic sustainability network.

    Strawberry and A Sustainable Tomorrow aim to jointly involve more people in the sustainability transition in the Nordic region. Sustainability is one of Strawberry's strategic focus areas and a fundamental pillar of their hotel operations. Their goal is to achieve carbon neutrality in their own operations by 2030, while also reducing emissions from the value chain by 50 percent in the same year.

  • Strawberry appoints new Senior Vice President for Clarion Hotel in the Nordics

    Kim A. Øverland has been appointed Senior Vice President for all Clarion Hotel in the Nordics. Øverland has experience from several hotels in the group and has most recently held a position as General Manager at the Norwegian hotel The Well outside Oslo.
    Just days after Kim A. Øverland was presented as the new General Manager at The Well, it is now made official that he will instead take over t

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