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Sharper slowdown in consumer spending during April

Press release -

Sharper slowdown in consumer spending during April

Kevin Jenkins, UK & Ireland Managing Director at Visa commented:

“Consumer spending slowed down further in April, as consumers tightened their belts in the face of rising prices running up against stalling wage growth. Annual spending growth fell back to 0.5%, from an already subdued rate of 1% in March.

“While overall figures suggest that clouds are gathering over British consumers, there were still some bright spots. Easter and the extended half-term break may have contributed towards a strong uplift of over 9% in the hospitality sector. Meanwhile, Easter eggs and hot cross buns helped food and drink sales rise at their fastest rate in two years, up nearly 6%. This seems to support the claim of some food and drink retailers that Easter is becoming ‘the new Christmas’.

“Clothing and footwear retailers experienced a long-awaited boost as consumers took advantage of mid-season sales or shopped for warmer weather abroad. Spend was up 2.3%, its highest rate since October 2016. In contrast, bargains on big-ticket items such as furniture and white goods over the Easter weekend failed to reverse the fortune of the sector, with sales falling by 3.4%.”

What UK businesses are saying:

Visa is tracking the sentiment of several small businesses across the UK on a monthly basis, asking about their views on the economy, business conditions and forecasts for the month ahead.

Josh Beer, The Illustrious Pub Company, Cambridgeshire:

April was a quieter month for us. Our customers are more interested in our offers and deals, picking those over the more extravagant options. We understand that this may mean the business takes an initial hit, but our profits should level out as the trade builds up over time. This switch could be due to election uncertainty, as many of our customers are older and unsure of what might happen to their pensions.

Imogen Hawthorne, Paisley Immy Cakes, Birmingham:

This past month has been an unusual one for us. We experienced a surge in bookings during the first couple of weeks in April, and even had a last minute wedding cake order. This could be due to people tying their celebrations into the Easter break.

Those extra bookings aside, our customers appear to be spending as normal, treating themselves to the cakes of their choice, with very little haggling if any at all, but we have started to notice that price increases are starting to eat into our profits quite significantly.

Gayle Haddock, Carry me home (Children’s Clothes), London:

April wasn’t a great month for us as many of our customers were away over the Easter weekend and the half term break. Price increases on food also mean that clothes are less of a priority for those on a budget. The mild but cool weather, didn’t increase interest in our new spring summer stock either. On top of that, aggressive discounting from retailers seems to have removed consumers’ sense of urgency. We really hope business will pick up next month though, as the weather gets better. 



Visa Inc. (NYSE:V) is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments.

We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead with prepaid or pay later with credit products. For more information, visit our website (, the Visa Vision blog (, and @VisaEuropeNews

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About Visa Europe

Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 38 countries.

Visa Europe is at the heart of the payments ecosystem providing the services and infrastructure to enable millions of European consumers, businesses and governments to make electronic payments. Its members are responsible for issuing cards, signing up retailers and deciding cardholder and retailer fees. Visa Europe is also the largest transaction processor in Europe, responsible for processing more than 18 billion transactions annually.

There are more than 500m Visa cards in Europe, while €1 in every €6 spent in Europe is on a Visa card. Total expenditure on Visa cards exceeds €2 trillion annually, with €1.5 trillion spent at point-of-sale.

Visa Europe is an independent business with an exclusive, irrevocable and perpetual licence to use the Visa brand in Europe. Visa Europe works in partnership with Visa Inc. to enable global Visa payments in more than 200 countries and territories.

For more information, visit and @VisaEuropeNews

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