Belstaff Partner With Voyado to Help Improve Customer Experience

Belstaff, the renowned luxury lifestyle brand, has announced it is partnering with Voyado to drive an increase in customer loyalty. This is the latest high-profile partnership for Swedish retail technology platform Voyado, as it continues to push its growth strategy in the UK market.

Belstaff has been a global force within the luxury fashion industry for almost 100 years. It has successfully built a loyal global customer base, and developed a reputation for providing consumers with high-quality craftsmanship, premium fabrics, and innovative design. Its partnership with Voyado will focus on delivering an exceptional customer experience as well as implementing personalised shopping experiences.

Voyado’s experience in creating seamless omnichannel experiences along with consolidating both online and in-store shopping experiences will enable Belstaff to address the challenges presented by the ever-evolving retail landscape. The partnership comes at a time where customer loyalty and personalisation have become essential differentiators for brands looking to build long-lasting connections with potential customers.

Amelia Clarkson, CRM Manager at Belstaff, said: "At Belstaff we’re known for delivering exceptional customer experiences but we’re always keeping a close eye on how we can improve and adapt for the benefit of those that shop with us. An important part of this is regularly evaluating our marketing tech stack and those we can partner with to bring in additional ideas and expertise. We were impressed with Voyado's capabilities to consolidate our current ESP and the ability to integrate with our in-store POS to surface customer data so our employees can bring a more personalized experience."

Karl Stone, Regional VP at Voyado, said, “Belstaff plays a pivotal role in Voyado's strategic mission to expand its presence in the UK market. As a distinguished heritage fashion brand perfectly aligned with our ideal customer profile, Belstaff exemplifies the real value we provide to retail brands seeking to optimize and elevate their current martech setups. Given Belstaff's renowned brand recognition, we are already witnessing a substantial uptick in engagements with other fashion retailers eager to explore how we can replicate these successes for them. We are excited to see what comes next.”

To celebrate their upcoming 100th anniversary and achieve ambitious growth goals in a competitive retail landscape, Belstaff will look to utilise Voyados expertise to bridge the gap between the online and in-store shopping experience.

The partnership with Belstaff marks the second high profile UK based partnership Voyado, following the successful Jigsaw partnership that took place earlier in the year. Jigsaw, the renowned British fashion brand, also announced Voyado as its new solution for customer loyalty and marketing automation. With Jigsaw a brand that is also committed to innovative design, high-quality fabrics, and attention to detail, Voyados growth and influence in the UK is taking strides forward in the right direction.