British Fashion Brand Pour Moi Taps Voyado for Global Expansion

Voyado, the Swedish retail technology platform, has partnered with Pour Moi, the British multinational fashion brand, to support the brands plans for global expansion and entry into new markets. Pour Moi will be using Voyado’s Elevate product to improve processes for search and merchandising and ultimately improve the customer shopping experience.

The partnership marks the latest achievement for Voyado, after announcing several new customer wins with well-known brands in the UK since the start of the year. This latest collaboration further showcases Voyado’s ability to cater to diverse sectors, from luxury brands to multi-category retailers like Pour Moi

Voyado’s Elevate will enable the Pour Moi team to create efficiencies and automate manual tasks in merchandising categories and listings. Voyado’s approach to search and merchandising, coupled with the team’s extensive experience in the retail industry, allows them to understand Pour Moi’s unique challenges and identify opportunities for growth and success. The system’s understanding of product context and customer intent allows for seamless, automated merchandising, creating a smoother purchasing journey.

This partnership will be crucial in developing Pour Moi’s online presence, enabling the brand to offer a sophisticated, personalised shopping experience across new markets, while maintaining efficiency in their operations. By using AI to enhance e-commerce performance, Voyado’s Elevate ensures customers can enjoy a tailored online shopping experience.

Erica Sandelin Ekelund, CEO of Voyado, comments: “Our collaboration with Pour Moi is a perfect example of how we’re shaking up the e-commerce world. We are excited to bring our extensive expertise in retail, specifically within the fashion world, to the table, helping Pour Moi create a more engaging and efficient online shopping journey for their consumers.”

Nicola Cosens, Chief Marketing Officer at Pour Moi says: “We are super excited to be partnering with Voyado – their genuine passion and openness has been refreshing from the start. We are really looking forward to seeing how the partnership can improve our offering and vitally the customer experience as we move forward.”

Arbnor Beciri, Sales Manager at Voyado, adds: “Pour Moi’s trust in our Elevate product validates that our people-first approach to retail technology is hitting the mark. We’re excited to support their expansion by streamlining their on-site search and merchandising processes and enhancing product discovery capabilities.”

Voyado has announced several notable partnerships in 2024, including prominent brands like Ellis Brigham, Brora, Bestseller and parenting brand Silver Cross. Pour Moi is the latest addition to Voyado’s customer portfolio, further establishing its reputation as the go-to company for enhancing customer interactions for brands.