Erica Sandelin Ekelund appointed as new CEO of Voyado

Voyado's CFO and EVP Strategy, Erica Sandelin Ekelund, is taking over as the CEO from Per Åkerberg. Erica assumes her new role today.

Per has been CEO at Voyado since 2022, when he left his role as Chairman to become more operational in the company. Per is now returning to the board.

Per Åkerberg commented on Erica's appointment: "I can think of no one better to take the reins of Voyado as we move ahead with our ambitious plans. Over the last few years, we have been evolving quickly, and we're not slowing down. Erica is an inspiring leader and the best person to help us realize our strategy and identify even more growth opportunities.”

Erica's relationship with Voyado began in 2017 when she led Novax's investment in the company, which was completed in 2018. In 2019, she became CFO at Voyado and has since led the company's growth strategy and acquisitions of Apptus and ReDeal.

"I am incredibly proud to take on the role of CEO at Voyado. From my very first contact with Voyado, I felt that this company had something special that I really wanted to be a part of—and that's all because of the people working here," says Erica Sandelin Ekelund.

Voyado has heavily invested in international growth and is now seeing significant momentum in markets such as the UK, Netherlands, and Germany.

"As an entrepreneur, it can be difficult to hand over major decisions to someone else, but I have never felt as confident as I do now. Erica's experience, energy, and intuition make her the perfect person to lead Voyado into our next phase. I am very happy that she is taking on this role," says Johan Bäckarlin, founder of Voyado.

Looking ahead

Voyado has grown by 35% per year in recent years and has managed to maintain growth. The strategy for this year also focuses on profitability. Voyado showed black numbers and was profitable in April and, according to Erica, will have a positive full-year result in 2024.

"I will focus on strengthening our presence in Northern Europe while maintaining our underlying profitability and scalability. We aim for a billion in revenue next year, and I look forward to leading us on this journey," says Erica.