Voyado, the European technology company built for retail, today announced that it is becoming the agentic OS for retail. The move reflects a shift in how retailers interact with technology, as AI assistants increasingly become part of everyday business operations and consumer shopping journeys.
Keyword search is failing shoppers, and Voyado has the ability to resolve this for its client, H&M. Working with Voyado, the retail-first agentic CX suite, H&M moved from basic keyword matching to intent-driven discovery across more than 60 markets. The result: customer exits down 30% and soft exits reduced by 80%.
Voyado enhances its AI agent, Bonnie, for retail with new features in audience segmentation and campaign localization. These capabilities allow marketers to automate processes and create personalized, localized content effortlessly, transforming AI from a tool into a trusted autonomous agent.
New report from Voyado and Retail Economics reveals a structural gap holding back AI's impact in retail
Voyado, the Swedish-founded retail technology platform, has announced a strategic partnership with global fashion giant H&M Group, which has acquired a minority ownership stake in the company.
Voyado's CFO and EVP Strategy, Erica Sandelin Ekelund, is taking over as the CEO from Per Åkerberg. Erica assumes her new role today.
Today, Voyado announces the acquisition of ReDeal’s operations. The strategic acquisition is important for Voyado to challenge global competitors in customer loyalty further, strengthening its position inside and outside the Nordic region.
