Jigsaw Selects Voyado to Drive Personalisation, Loyalty and Sustainability in Challenging Retail Landscape

Jigsaw, the renowned British fashion brand announces Voyado, as its new solution for customer loyalty and marketing automation. This collaboration marks a significant milestone for Voyado’s growth story as their first UK customer win.

Jigsaw has been a prominent figure in the fashion industry since its establishment in 1970 and has successfully built a loyal customer base across the United Kingdom and beyond. As a brand committed to innovative design, high-quality fabrics, and attention to detail, Jigsaw has continuously pushed the boundaries of fashion.

Recognizing the need to enhance its customer experience and implement personalized marketing strategies, Jigsaw has chosen to partner with Voyado. Voyado's expertise in delivering seamless omnichannel experiences, combined with its loyalty initiatives, aligns perfectly with Jigsaw's vision to provide exceptional experiences to its customers. Jigsaw’s implementation of Voyado will work to address the challenges presented by the ever-evolving retail landscape, where personalization and loyalty have emerged as crucial differentiators for brands striving to stand out and foster lasting connections with their target audiences.

"We've made great progress at Jigsaw with increasingly personalised marketing that reflects the unique relationship we have with our customers. We're excited to bring Voyado's impressive technology on board to take us to the next level by creating truly exceptional experiences online and in-store," says Nicole Mason, Marketing Director at Jigsaw.

Beyond its commitment to fashion, Jigsaw is also recognized for its ethical and sustainable practices. The brand actively reduces its environmental impact through various initiatives, including clothing repairs and the introduction of "Jigsaw Rental," a service that allows customers to rent items at a fraction of the retail price. Voyado will support Jigsaw's sustainability initiatives through marketing automation workflows designed to encourage customers to repair and care for their pieces seamlessly, targeting the ever-growing eco-conscious consumer market.

"This is an important win for us in a challenging business landscape. Jigsaw is a unique and well-loved British brand with a strong identity and clear sense of who its customers are. We are thrilled to be part of Jigsaw’s journey to deliver exceptional customer experiences across channels, in-store and online," says Karl Stone, Head of Voyado UK.

With Voyado's support, Jigsaw aims to build upon its already strong foundation, driving growth, enhancing customer retention, elevating brand awareness, and simplifying technical complexities. This represents an opportunity to navigate the ongoing challenges in the marketplace while delivering exceptional value to customers.

“By harnessing the power of personalization and loyalty, the partnership will exemplify the potential for success. We're all excited to develop this partnership over the coming years,” adds Stone.