Voyado Targets Year of Growth, Starting with New Partnership with Luca Faloni

Voyado, the Swedish retail technology platform, enjoyed huge success and growth in 2023. It is forging ahead with plans to increase its customer base in 2024 and has already secured a new partnership with menswear brand Luca Faloni.

Luca Faloni is a vertically integrated menswear brand that was established in 2014. It focuses on superior craftsmanship and product longevity whilst delivering a true ‘Made in Italy’ proposition. The brand will be working with Voyado to focus on combining customer interactions and building customer loyalty. A key element of the partnership that Voyado will be delivering will be ensuring easy integration with the brand's existing point-of-sale system.

Karl Stone, Regional VP at Voyado, said: “This is a great way to start the new year, announcing what we hope will be the first of many new relationships for Voyado across the retail sector. We know that now, more than ever, brands are focused on creating meaningful interactions with customers, building loyalty, and finding ways to integrate the many tech solutions they are using across their businesses. Our data and relationships with brands tell us that this year, we’re seeing customers push for better service than ever before, and a huge part of doing that successfully will start with your communications and how and when you’re delivering them.

“Our newest relationship with Luca Faloni will see us support a strong brand loved by its customers, taking its customer interaction to the next level and ensuring the business can focus on delivering exceptional-quality products. As with many of our partners, we know that one of the key aspects of the relationship is ensuring we can integrate with existing systems and help streamline how we operate in our tech-focused world.”

Voyado’s growth comes at a time when customers are pushing back on the overuse of tech and AI within their shopping experiences. Research conducted by Voyado found that only 4% of consumers have used a virtual try-on function and just 10% have used AI chatbots to support with questions about a product. The data suggests that retailers are being challenged more than ever to ensure they’re using the most effective channels to communicate with existing and potential customers.

Simon Nieuwland, CRM Manager at Luca Faloni, said: "As Luca Faloni continues to experience rapid growth, we are proud to be partnering with Voyado to combine all customer data and email automation into one platform. This will allow us to reach our customers more efficiently with personalized, targeted communication that will enhance their overall experience, including our Loyalty Program. While expanding our global retail presence, meeting and exceeding customer expectations both on and offline remains important for us, so the fact that Voyado integrates seamlessly with our new POS Sitoo is a big advantage."

Voyado announced several high-profile partnerships in 2023, including Belstaff and Jigsaw. Luca Faloni is the latest addition to Voyado’s customer portfolio, as it has established itself as a company that helps brands transform customer interactions.