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#AskTheExperts: 2018 PR Predictions

Blog posts   •   Jan 12, 2018 10:00 +08

With the New Year now in full swing, we asked a handful of experts to share their PR predictions for 2018. Common themes that emerged included automation, artificial intelligence and the lethal combination of art and science. Here's what Ali Maynard, Stephen Waddington, Jonathan Bean and Laura Richards had to say:

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Why Your Brand Content Is Struggling & How To Fix It

Blog posts   •   Dec 13, 2017 10:00 +08

​Brand content is vital to building a relationship with customers, but a lot of brand content fails to engage audiences. Journalists and PR professionals recognize that brand content is often too self-serving, but don’t always know how to solve the problem. The recent Mynewsdesk report provides insight into the reasons why brand content does not succeed in forming connections with customers.

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Are Facebook and Google Destroying Trust?

Blog posts   •   Nov 16, 2017 10:00 +08

A recent survey revealed that half of the journalists worry that the news media is no longer trusted to provide reliable information. With Facebook and Google making it easier than ever for publishers of fake news to draw readers to their stories, is it reasonable to blame these internet giants for destroying trust in the modern news industry?

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4 Things Journalists Wish Their Public Relations Contacts Knew

Blog posts   •   Nov 13, 2017 11:00 +08

A public relations contact can be a journalist's greatest asset -- or an unhelpful voice that's quickly silenced. The difference is not in the goals you set - after all, you need journalists, and they need you - but in how you execute said goals. Keep reading for four things that journalists wish every public relations professional knew.

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​Navigating Change: The Evolving Landscape of News Reporting and Media Technology

Blog posts   •   Sep 26, 2017 10:00 +08

The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.

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Fake News, Financial Uncertainty & A Lack of Trust - What Journalists Say About The Future Of Media

Press Releases   •   Sep 19, 2017 10:00 +08

50% of journalists are concerned that the news media is no longer trusted as a reliable source of information, Mynewsdesk’s latest report reveals. Over 3,000 journalists and PR professionals participated in the global survey to share their views on the media industry in 2017 and its future.

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How to use Mynewsdesk to Identify and Engage Your Audience

Blog posts   •   Aug 29, 2017 10:00 +08

​Whilst a well-written press release or creative piece of content is key for coverage and shareability, if it’s irrelevant to the recipient then, essentially, it’s futile.

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[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms

Blog posts   •   Aug 22, 2017 10:00 +08

Francis Thomas, Head of Corporate Affairs at London Midland, shares his experiences of using Mynewsdesk's PR and communications solution to prevent potential crises, communicate with customers effectively and analyse their content's performance - from any device!

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7 Takeaways from Content Marketing Masterclass

Blog posts   •   Aug 14, 2017 10:10 +08

Mynewsdesk was invited to present at Content Masterclass to share our years of content wisdom with a room packed full of marketers, communicators and PR pros. Here are my 7 key takeouts from the afternoon which might help you when trying to navigate the quandary that is content marketing.

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​How To Measure Reach With Mynewsdesk

Blog posts   •   Jul 25, 2017 11:00 +08

Reach. The buzzword that’s been doing the rounds for the past few years, now. But what does it actually mean, why’s it important to track reach and how can you measure your story’s?

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Scott has a keen marketing eye for the ever-changing world around him. His... Show more

About Mynewsdesk

World’s leading all-in-one brand newsroom and multimedia PR platform

Pioneered in Sweden by journalists and web innovators, ​Mynewsdesk is the world’s leading all-in-one brand newsroom and multimedia PR platform. Over 5,000 brands as diverse as Panasonic, PwC, Yamaha, Accor, Changi Airport, SG50, Black & Decker, Costa Coffee and SMRT use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers, and tell their stories.

Mynewsdesk serves more than 25,000 companies with a 97% customer satisfaction rate.

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