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Champagne Hiking @ Råbjerg Mile | Jutland | Denmark
Champagne Hiking @ Råbjerg Mile | Jutland | Denmark

Press release -

Launch of the app ‘Champagne Club’ by Richard Juhlin

THE APP – Champagne Club & Champagne Hiking

Welcome to the champagne world's instagram!

The new concept is as simple as it is wonderful for the champagne lover;

You post your own champagne experiences in different places. Find a great spot, take a picture of an open bottle and glass when you drink champagne. Post it in the app. Share it in the app & social media, build your own champagne community. Post Your tasting note & score & compare with Richard Juhlins tasting note & score. 

Have fun with Champagne Hiking!

IN THE NEW APP You will find; more than 13,200+ unique tasting notes & scores by Richard Juhlin [you can put in your own tasting notes], You can enjoy ’Champagne Hikings’ [post your own hikings, build champagne clubs with friends, follow leaderboards, read the book Champagne hiking, listen to all the chapters in the book, post them on social media etc]

THE CONCEPT ‘Champagne Hiking’ is available in both as a book & a new app [both for iOS & Android]

Champagne is the language of luxury.

This is your dictionary.

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FUNCTIONS IN THE APP

THE CHAMPAGNE LIBRARY
The site feature Richard’s own ranking system [ including ratings of more than 13,200+ champagnes ] Learn the language of champagne connoisseurs worldwide with the vintner’s alphabet from Henri Abelé to Vranken.

The Champagne library is the ideal tool to select and buy the champagne best suited to your own nose and palate, due to the vivid and comprehensive descriptions of the champagne houses and the individual wines and vintages.

THE CHAMPAGNE GUIDES

  • vintage guides year by year [ 'which will rank the highest ? '88 or'90 ?', etc ]
  • best champagnes by vintage [ 'the best of all the '96s ?´, etc ]
  • producers per villages [ 'who is who in Ambonnay ?', etc ]
  • champagnes by score [ 'what's the highest scoring champagne of all time ?' ]
  • The Juhlin top-100
  • no of producer profiles [898 ]
  • no of brands [6,503 ]
  • no of villages [247 ]
  • no of unique tasting notes [more than 13,200+ ]
  • vintages [from 1825 Perrier-Jouët ’Sillery Vinothèque’ to 2017 Roses de Jeanne ’Côte de Val Vilaine’ ]

CHAMPAGNE HIKING - THE CONCEPT

My hunt for new champagne experiences has brought me to the most beautiful and exciting places. My favourite memories are linked to the moments when I enjoyed well selected champagnes in harmony with the beauty of nature. For a long time I have been analyzing why a certain champagne tastes best at a particular time in a particular place. Travelling to optimize champagne experiences is the starting point for the book. I have called this concept CHAMPAGNE HIKING.


There is an increased understanding that all of our senses contribute when we experience pleasure. Factors such as location, company, and mood will affect the overall experience. When attending play or concert, this has long been a matter of course, but within the world of gastronomy this is a fairly recent realisation. This revolutionary idea is championed by fantastic food creators such as Heston Blumenthal, at The Fat Duck. As the guests take the first bite of a wonderful seafood dish, they might be offered sounds of waves hitting the shore, seagulls shrieking, and a light mist smelling of the sea. If he could, he would move you to the beach where the oysters were collected. While physical transportation is impossible, the divine champagne in the cooler bag will momentarily move your being the to the optimal location, one bottle at the time. And I will tell you how.

100 places – 100 champagnes

In the book & app I’ve visited, together with my dear champagne loving photografer Pål Allan, the 100 most beautiful places on the planet & tasted the 100 most glorious Champagnes. A labour of love that took, from start to finish, almost 3 years.

Champagne Hiking is an invitation to enjoy discovering new spaces, a journey that will take you to new places, further afield, higher, deeper, stronger, right to the beating heart of Champagne, within each one of you. The sensations created through the tasting are liberated and amplified, through a new relationship with nature.' 


'This is the ultimate Champagne experience, going full circle, from nature to nature. For an emotion, a revelation to yourself: become a humble element of nature, be in harmony with nature. Something intimate, intense and memorable, something you will want to share. Such is the magic of Champagne; such is the magic of Richard Juhlin. Thank you to Richard, and please enjoy Champagne Hiking without moderation!’

Richard Geoffroy former legendary Chef de Caves at Dom Pérignon - Hautvillers

Santé !

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Champagne is synonymous with celebration and luxury, and the world’s number one champagne expert, Richard Juhlin who holds the world record for most champagne tasted since 1998 – close to 12,000 unique champagnes. - embodies that message with graceful prose and gorgeous photography in a stunningly elegant new digital platform [ champagneclub.com ]

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Champagne is the language of luxury

This is your dictionary

Richard Juhlin is the world’s number one champagne expert, most famous for his skills in blind taste testing. Since 1998 he has held the world record for most champagne ever tasted, having tasted close to 12,000 different unique champagnes in his lifetime.

In 2013 Juhlin was awarded the Légion d’honneur. His additional awards include the Chevalier d’Arc in 1997 and the Mérite agricole from the French Ministry of Agriculture in 2002, and in 2003 at the annual Spectacle du Monde tasting in Paris he correctly identified 43 out of 50 champagnes. Juhlin is also credited with arranging one of the greatest champagne tastings ever held, a 1999 Stockholm Millenium tasting event spotlighting 150 of the best champagnes ever made.

Juhlin is the author of eight books, including Champagne Hiking, The Great Tasting and 3,000 Champagnes, all three of which received the prize for ‘Best Book on French Wines in the World’ at the Gourmand World Cookbook Awards. Another release, 4,000 Champagnes, received an important prize – ‘The International Champagne Writer of the Year Award’ in 2005 at The Louis Roederer International Wine Writers’ Awards at Vinexpo in 2005.

Press contacts

Björnstierne Antonsson

Björnstierne Antonsson

Press contact wine director & champagne club manager

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Champagne is the language of luxury. This is your dictionary.

Richard Juhlin is the world’s number one champagne expert, most famous for his skills in blind taste tasting. Since 1998 he has held the world record for most champagne ever tasted, having tasted more than 13,000 different unique champagnes in his lifetime.

In 2013 Juhlin was awarded the Légion d’honneur. His additional awards include the Chevalier d’Arc in 1997 and the Mérite agricole from the French Ministry of Agriculture in 2002, and in 2003 at the annual Spectacle du Monde tasting in Paris he correctly identified 43 out of 50 champagnes. Juhlin is also credited with arranging one of the greatest champagne tastings ever held, a 1999 Stockholm Millenium tasting event spotlighting 150 of the best champagnes ever made.

Juhlin is the author of nine books, including Champagne Magnum Opus, Champagne Hiking, The Great Tasting and 3,000 Champagnes, all three of which received the prize for ‘Best Book on French Wines in the World’ at the Gourmand World Cookbook Awards. Another release, 4,000 Champagnes, received an important prize – ‘The International Champagne Writer of the Year Award’ in 2005 at The Louis Roederer International Wine Writers’ Awards at Vinexpo in 2005.

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’By listing more than 12,000+ tasting notes of Champagne, Mr. Richard Juhlin has established himself as one of the best connoisseurs of Champagne in the world and one of the most influential promoters of this French know-how (savoir-faire). His outstanding work, carried out with determination for more than 20 years, has contributed significantly to the spread of Champagne in Sweden & the world, but also to the promotion of the Champagne-Ardenne region here. In appointing Richard Juhlin Chevalier of the Legion of Honor, the French authorities wanted to pay tribute to his work of passion and promotion of Champagne’

by the French President François Hollande

‘The Mozart and Beethoven of wine today may be Robert Parker and Richard Juhlin. Robert Parker received the highest distinction in France, the Legion of Honor in 1999 from President Chirac. Richard Juhlin received the Legion of Honor from President François Hollande in 2013. As the Emperor of Austria might have said, Beethoven (and Parker) might make more noise, and Mozart (and Juhlin) may have too many notes, but both are beautiful for everyone and changed music (and wine) forever.'
Edouard Cointreau - CEO - Gourmand World Cookbook Awards

Champagne Club by Richard Juhlin
Brotorpsvägen 12
181 64 Lidingö
Sweden