Johannesburg, South Africa, December 11, 2025 – HYROX returned to the Johannesburg Expo Centre in late November with all the energy, noise, and sweat the sport is famous for – and Sweden’s Bluewater was there as the hydration partner to keep everyone going. Collaborating with Discovery Bank, Bluewater delivered 10,750 litres of clean water to thousands of HYROX athletes taking part in the wor
“As the wellness economy continues to expand, Bluewater’s planet-friendly hydration technology offers gyms, spas, and hospitality venues a cost-efficient way to reduce plastic waste and elevate the customer experience.”
“The BBC-spotlighted findings confirm that even in countries with advanced water systems from Europe to North America, safety can no longer be taken for granted”, Bengt Rittri said.
“By reducing single-use plastics, recycling responsibly, supporting clean water innovations, and choosing refills over bottled water, we can slow the damage and begin to repair what’s been lost... If even the rain isn’t clean anymore, then the work of healing our planet begins closer than we think — in our homes, in our habits, and at the tap.”
– Vi vill uppmana fler restaurangägare och fastighetsvärdar att testa vattnet och ta ansvar för att säkerställa PFAS-fritt vatten åt sina kunder och hyresgäster. Det är en investering i både hälsa och miljö, säger Maximilian Lundin.
Hydration isn’t just about drinking more. It’s about drinking better.
Stockholm, Sweden, September 24, 2025: Tierp Arena, one of Northern Europe’s largest motorsport venues located 120 km from Stockholm, today announced a new partnership with Swedish water purification and beverage company Bluewater to deliver sustainable hydration solutions at its events. The collaboration marks a major step in reducing single-use plastic bottles while ensuring visitors have acces
The new dispensers at St. Tropez Club, made possible by a generous gift from American philanthropists Eric and Wendy Schmidt, harness Bluewater’s cutting-edge SuperiorOsmosis™ technology to remove contaminants and deliver pristine, great-tasting water.
« Le club de Saint-Tropez montre l’exemple en refusant la dépendance aux bouteilles en plastique jetables », souligne Bengt Rittri, fondateur et PDG de Bluewater, pionnier suédois de l’écologie.
"Every plastic bottle avoided is a step toward protecting both personal health and the planet,” says Bengt Rittri
“Access to safe water is mission-critical, whether for military personnel in forward operations or for civilians caught in conflict and natural disasters,” said Johan Söderström
“Our job is simple: keep people hydrated with water that’s not only healthier for their bodies, but better for the planet too. Once you taste and feel the difference, it’s hard to go back," says Janneke Brasecke
“When the water’s right, the coffee just sings. You can dial in a recipe and know it’ll taste the same every time – that’s huge for baristas and cafés,” says barista brewing champ Frank La.
"... We’re leaving a toxic inheritance for the planet and our kids and grandchildren,” says Bluewater founder and CEO Bengt Rittri.
... "microplastics, chemical leaching, and unsafe drinking water are interlinked threats demanding urgent, binding global action.”
« Si nous n’agissons pas maintenant, la pollution plastique deviendra l’amiante de notre siècle – lente, invisible et mortelle.
Om vi inte agerar nu kommer plastföroreningar att bli vårt århundrades asbest – långsamt, osynligt och dödligt
– Hållbarhet är en prioritet för ANOC och för hela den olympiska rörelsen. Genom vårt samarbete med Bluewater tar vi konkreta steg för att minska plastavfall och främja ren hydrering vid idrottsevenemang världen över, säger Gunilla Lindberg, generalsekreterare för ANOC.
« La durabilité est une priorité pour l’ACNO comme pour l’ensemble du Mouvement olympique. En nous associant à Bluewater, nous franchissons une étape concrète pour réduire les déchets plastiques et promouvoir une hydratation propre dans les événements sportifs du monde entier », a déclaré Gunilla Lindberg, secrétaire générale de l’A
“Sustainability is a priority for ANOC and for the entire Olympic Movement. By partnering with Bluewater, we are taking concrete steps to reduce plastic waste and promote clean hydration at sporting events around the world,” said ANOC Secretary General Gunilla Lindberg.
