Latest news

• 

  5 May 2026 08:00

  Hotel Skansen brings Sweden’s producers and enthusiasts together for Bjäre Wine & Drinks Festival

  On May 16, Båstad becomes the natural gathering place for Sweden’s drinks enthusiasts as the Bjäre Wine & Drinks Festival returns to Hotel Skansen. Some of the country’s most renowned producers, importers and wine personalities comes together to offer an experience where local craftmanship meets international influences.

• Niklas Blonér: new CEO of GRAM Group

  31 March 2026 08:00

  On April 1, Niklas Blonér will assume the role of CEO of GRAM Group, with the mission of strengthening the company’s hotels and restaurants as natural meeting places on Bjärehalvön – for both visitors and local residents alike.

  

• Celebrate Easter on the Swedish Riviera – Båstad comes alive with family activities, nature experiences, and art

  26 March 2026 08:00

  With the first signs of spring, restaurants reopening, and activities taking place across Bjärehalvön, the Easter holiday is the perfect reason to head to the coast. This year, the destination offers everything from nature experiences and art exhibitions to family activities and great food – with Hotel Riviera Strand serving as a hub for families.

  

• Båstad – one of Sweden’s most beautiful running destinations

  23 March 2026 08:00

  Few places in Sweden offer such spectacular running as the Bjärehalvön – and every spring, runners from across the country gather to experience it up close. One clear example is the trail race HOKA Torekov–Båstad, where participants run through some of the region’s most dramatic landscapes, finishing on the beach by Hotel Skansen in Båstad.

  

• GRAM Group extends partnership as official hotel partner to The Aurora

  9 February 2026 08:00

  The Aurora, Scandinavia’s Premier Car & Lifestyle Event, is strengthening its long-term commitment as GRAM Group extends its partnership as Official Hotel Partner through 2026. The extension means that GRAM Group will continue to provide the accommodation experience for exhibitors, international guests, and visitors attending the event, with hotels located in Båstad and Torekov.

  

Contacts

• 

  Kajsa Ahlström

  Press contact Presskontakt press@gramgroup.se +46 702 65 22 08
• 

  Therese Andersson

  Press contact Commercial Director therese.andersson@gramgroup.se +46769498870
• 

  Niklas Blonér

  Press contact CEO / Business Area Manager niklas.bloner@gramgroup.se +46708335151