Schleich, the leading international manufacturer of authentic toy figures, has laid the foundation for its next phase of growth after an intensive transformational year in 2025. With a sharpened strategic focus, the company is positioning itself for the future while deliberately strengthening its competitiveness.
Carola Sturm will become the new Vice President Europe/APAC at the toy manufacturer Schleich on March 1, 2026. Sturm's many years of expertise will drive forward Schleich's strategic development in the GAS region.
Enchanting stories, iconic characters, and one of the world's strongest entertainment brands: toy manufacturer Schleich is expanding its licensing portfolio with The Walt Disney Company, securing another top license alongside Harry Potter™.
Fans of the two most popular play worlds, HORSE CLUB and ELDRADOR® CREATURES, can look forward to something special in the second half of the year. The two new playsets, Lakeside Truck and Trailer and MasterCave Smashrador, transport girls and boys into exciting worlds and are the start of imaginative stories – two special highlights for Christmas Eve.
The countdown to Christmas is a magical time for children. Whether it’s the mighty MasterCave Smashrador, the Lakeside Truck and Trailer, the enchanting Moon Lion or the fearsome Megalodon, schleich® toys have sparked joy under Christmas trees and in stockings for 90 years.
“Are we nearly there yet, Mummy?” – “Daddy, I need the loo!” Barely ten minutes into the journey, and the little ones are already fidgeting. With schleich® figurines and a sprinkle of creative ideas, children and parents alike can breeze through their holidays with boundless cheer.
Spring is just around the corner, and Easter is on its way! Time to paint eggs, bake Easter biscuits, and scout out possible hiding places for the Easter Bunny – that’s always fun! Alongside chocolate eggs and other treats, the detailed figurines and sets from schleich® make wonderful surprises in any Easter nest.
