One year after 14 Danish hotels rebranded to Four Points Flex by Sheraton, a new hotel concept under Marriott International, the results are clear: increased international visibility, stronger digital distribution, and a closer direct relationship with guests. The operating company, Core Hospitality, now shares key insights from the first year with the brand.
For the third year in a row, business festival guests can enjoy exclusive accommodation at Nibe Festival – but this year under a new name and with exciting additions. The former Zleep Hotel in Denmark has been rebranded to Four Points Flex by Sheraton, and the popular VIP concept is making a strong comeback under its new identity.
Friday marks a milestone for the Danish hotel industry as the Danish branch of Zleep Hotels is officially rebranding to Four Points Flex by Sheraton in partnership with Marriott International.
Zleep Hotels, the Danish design hotel brand, is set to rebrand to Four Points Flex by Sheraton.
