Didriksons

20 June 2023 08:00

Didriksons celebrates 110 years of making jackets in their Autumn/Winter 2023 campaign “Welcome to our hoods”

This autumn marks the 110-year anniversary of the Swedish jacket brand Didriksons, and their AW23 collection is the result of more than a century of making jackets. Continuing to build their coastal heritage, they are still creating jackets to protect people from harsh weather, without losing sight of design, fit, and comfort. The AW23 campaign “Welcome to our hoods” pays tribute to their origin.

– The jacket is a central piece of the modern wardrobe and can replace your suit jacket or knitted sweater as your everyday garment, says August Gille, menswear designer at Didriksons.

29 March 2023 09:00

Didriksons presents its first office-ready jacket collection for men

Didriksons is introducing a new business jacket collection, designed for men to wear in- and outside office hours. A selection of jackets, parkas, and coats that take you to and from work in any weather, without compromising on your professional, stylish outfit.

– Styling your trench coat with layers allows you to extend the season of your jacket, says Emma Elwin as she interprets the SS23 trench coat collection of Didriksons.

15 March 2023 09:00

Style and sustainability role model Emma Elwin interprets Didriksons' SS23 trench coat collection

Didriksons has invited style and sustainability role model Emma Elwin to style their new collection of trench coats and inspire a timeless, classic wardrobe. They share the same view of having the importance of timelessness and sustainability as their primary focus, and want to inspire a sustainable wardrobe through long-lasting quality, responsible materials, and fewer purchases.

The reinterpreted trench coat Alvina is the focus piece of Didriksons' spring/summer 2023 collection.

10 January 2023 08:15

Didriksons, the Swedish jacket brand, introduces its new business fashion range for spring/summer 2023

Didriksons, the Swedish jacket brand, celebrates 110 years of making jackets that allow people to spend more time outside. Their new spring collection is inspired by nature, with colours such as clay beige, desert pink, and dusty olive. The major introduction for their spring/summer 2023 collection is their business fashion range, where Alvina, a reinterpreted trench coat, plays the leading role.

3 October 2022 07:00

Didriksons inspired by Japan in this autumn’s men’s collection

The Japanese lifestyle philosophy of Wabi Sabi (Wabi means ‘beautiful’ and Sabi means ‘worn’) is all about acknowledging that everything is in a constant process of change and that there is beauty in imperfection. This was the source of inspiration for the Didriksons design department developing the Men’s Autumn’s collection, that combines rusty, shabby camouflage design expressions with the clean

13 September 2022 07:00

Didriksons winter collection for children, with design elements inspired by nature and animal prints from Granelito

This winter’s specially designed children’s collection from Didriksons showcases the season’s new releases – the Snöfrid coat as well as updated winter classics such as the Polarbjörnen overall, Monte fleece jacket och Biggles hat. The collection was developed in cooperation with children’s clothing company Granelito’s designer and is based on their characteristic nature and animal prints as well

18 August 2022 07:00

Didriksons celebrates its iconic Thelma jacket with a limited Black & White collection

Worn by more than half a million women the world over, the Thelma jacket, now in its 15th year, is one of the most iconic Didriksons jackets and it is being celebrated with a new Black & White limited edition. The collection, which also features updated versions of the Andrea and Aino classics, is being launched throughout Europe on August 19th.
The background of the Black & White colle

8 August 2022 07:00

Didriksons Honeysuckle Collection celebrates its heritage

– Bohuslän’s provincial flower becomes a limited-edition print in the autumn collection
Honeysuckle – that’s the name of the limited-edition autumn collection that bears Didriksons’s hundred-year heritage in every thread of its garments. Inspired by the landscape around Grundsund, the Swedish jacket manufacturer has designed a print featuring Bohuslän’s provincial flower, the honeysuckle. The

4 August 2022 07:00

Match this autumn’s dressy outfits with stylish and functional coats from Didriksons

Summer is drawing to a close, cooler winds are blowing and it is finally time to dress up again. The autumn is the fashion industry’s showcase, unveiling fresh inspiration and new collections. Constantly changing weather, also imposes demands on smart outerwear and layered solutions to give the wearer adequate warmth and provide protection from the rain. The season’s best investments in tailormade

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