How to track mentions and manage PR on TikTok

TikTok is more than a platform for trends and entertainment. It’s a powerful space where stories spread quickly, perceptions shift overnight, and brands can reach new audiences at remarkable speed. In other words, it’s a platform of real interest to any organisation – including yours.

For communicators and PR professionals, TikTok has become a must-watch channel. It’s where your audience talks, reacts, and forms opinions about your brand in real time.

But with millions of creators and videos uploaded every hour, how can you possibly keep up with what’s being said?

That’s where audio and video media monitoring comes in.

What is audio and video monitoring?

Audio and video monitoring allows you to track when your brand is mentioned in spoken or visual content – not just in text.

For example, Mynewsdesk’s media monitoring tracks your brand across traditional broadcasting, such as TV and radio, and digital platforms including YouTube, podcasts, and TikTok.

This is made possible through AI-powered speech recognition, which identifies brand mentions, transcribes them instantly, and analyses tone, relevance, and reach.

Why tracking mentions on TikTok and other media matters for your PR

Today’s most influential conversations aren’t always written down. They’re spoken, streamed, and shared.

Podcasts shape narratives.
YouTube and TikTok creators set the cultural agenda.
TV and radio still reach millions.

If you only monitor written content, you miss valuable context about how your brand is perceived.

By tracking mentions in audio and video, you can:

• Discover new stories and conversations before they trend.
• Understand how people actually talk about your brand.
• Expand PR measurement beyond traditional media coverage.
• Build stronger, faster responses to public sentiment.

Audio and video monitoring gives you a complete picture of your brand reputation.

Up to 40% of relevant brand mentions appear only in audio or video content, which traditional monitoring often misses.

How to track your brand across TikTok, podcasts and more

With audio and video monitoring, you can track and understand every spoken mention of your brand across TikTok, YouTube, podcasts, TV, radio, and streaming platforms. Here’s how it works with Mynewsdesk:

1. Add your brand.
   You’ll instantly start monitoring thousands of relevant Nordic and global sources, from major broadcasters to digital creators.
2. Let AI do the listening.
   Mynewsdesk’s native AI listens across languages, identifies when your brand is mentioned, and automatically transcribes the content within seconds. Each clip is then analysed and categorised by tone, relevance, and context – giving you the why behind every mention.
3. Play and compare in one place.
   Up to 40% of relevant brand mentions appear only in audio or video content, which traditional monitoring often misses. Play podcasts, radio clips, and TikToks directly from your alerts to see exactly how your brand was mentioned, and compare results across news, TV, podcasts, and social media – all in one consistent view.
4. Get the full picture.
   Whether your story breaks first on TV, grows through a podcast, or goes viral on TikTok, you get a complete overview of your brand’s media presence, from publication to public impact.

Once you’re monitoring these channels, you’ll start spotting new conversations and emerging trends early – the kind that can shape your brand’s narrative.

PR on TikTok starts with listening

TikTok drives modern storytelling, and your brand is likely part of more conversations than you realise. With audio and video media monitoring, you can stay ahead of every mention, every trend, and every opportunity to act.

Curious about audio and video monitoring? Read more below – or try it free for 10 days and see the difference for yourself.

Audio and video monitoring with Mynewsdesk

Learn more about the value of audio and video monitoring in your PR strategy: Most conversations about your brand aren’t in print anymore

See how to monitor your brand across channels and languages: Media monitoring with text, audio, and video in one tool