Blog
Tips and inspiration to keep you up to date with the latest in PR and communications.
PR5 min readWrap it up: here’s your end-of-year PR checklist
Before the year closes, a calm tidy-up now will save you hours next year. Use this PR checklist to wrap up the year, set clear…
Alex Arquati
PR5 min readYour 2026 PR budget: the 5 essentials you shouldn’t skip
Budgets are tighter and expectations higher, right? Before you lock in your 2026 PR budget, make sure it covers the essentials: smart monitoring, audio and…
Alex Arquati
PR3 min readHow to track mentions and manage PR on TikTok
TikTok is more than a platform for trends and entertainment. It’s a powerful space where stories spread quickly, perceptions shift overnight, and brands can reach…
Rebecka Frank
Communication3 min read3 things to consider when choosing a media monitoring tool
If you work with communication, media, or brand visibility, you’ve probably thought about media monitoring. But finding a tool that truly supports your goals can…
Alex Arquati
Communication4 min readHow to write a press release journalists will publish 2025
The way journalists work has changed – and so must the way you write your press releases. In 2025, a sharp headline alone won’t get…
Alex Arquati
AI3 min readMost conversations about your brand aren’t in print anymore
Ever had that feeling you’re missing something? You’ve scanned the morning papers, checked the online news sites, and scrolled through your alerts. All seems quiet.…
Alex Arquati
PR3 min readHow tracking mentions can make you outshine competitors
Your brand’s reputation is fluid and can change in an instant. For PR professionals, staying up-to-date on what’s being said about your brand is essential.…
Alex Arquati
AI3 min readIs it true that LLMs prioritise established media and press releases?
We’ve entered the AI era, where large language models (LLMs) like ChatGPT and Perplexity are key tools for finding information. The big question everyone is…
Alex Arquati
PR2 min readContact journalists yourself or leave it to a consultant?
Recently, two PR consultants wrote an opinion piece in the Swedish industry media Resumé suggesting it’s often more effective and appreciated when communicators reach out…
Alex Arquati
PR3 min readThe Benefits of Reaching Relevant Journalists
While many organizations focus on maximizing their reach, the real key to media success lies in relevancy. It’s not about sending your news to as…
Alex Arquati
Communication9 min readStrategic Communications Plan | How to get started | 4 Experts & Template
Reaching a global audience has never been easier, but truly engaging them is more challenging than ever. With information overload and declining trust, communicators must…
Alex Arquati
Communication7 min readBrand Analysis: Find Out How Your Brand Is Performing
A strong brand doesn’t happen by accident. It’s the result of your strategic decisions, continuous insights, and constant refinement. But how do you know if…
Alex Arquati
PR4 min readPR and Marketing News – October 2024
Google’s latest AI Overviews feature may transform search results with context-aware summaries, IKEA’s creative “Sleepfluencers” campaign turns customer windows into ads, and Instagram users struggle…
Alex Arquati
