News archive

CSR
FALL / WINTER 19
SPRING / SUMMER 20

  • #WHATSYOURLINE

    A brand new version of the iconic Haglöfs Vassi range for freeskiers makes its debut in the company's FW20 collection. Are you ready to find your line?

  • WALK BOTH WAYS

    The new Haglöfs Duality AT1 GT trekking shoe sets out to prove, once and for all, just how versatile a piece of footwear can be.

  • Outsiders by Nature - Our Natural Habitat

    This fall, Haglöfs will officially introduce their new brand claim – Outsiders by Nature. Haglöfs wants to celebrate the mindset of people who share their authentic, joyous and free-spirited love for nature and the outdoor community. In order to launch this new statement, and pay attention to what is currently going on in the world, Haglöfs activates a campaign called 'Our Natural Habitat’.

  • Haglöfs announces Maria Granberg as their new ambassador

    Haglöfs has signed Swedish adventure athlete, high altitude mountaineer, and mental performance coach Maria Granberg as their new ambassador. Maria brings a strong background in mountaineering with the accomplishment of being the fourth Swedish woman to summit Mount Everest in May 2016.

  • THE JEWEL IN THE L.I.M CROWN

    Innovation, cutting-edge design and a real understanding of the rigors of outdoor activity combined. This season, the L.I.M range is more comprehensive than ever before. Every garment in it is as light and as protective as possible. But one of the SS20 collection’s outstanding pieces - the L.I.M Crown Jacket - proves the concept like never before.

  • HAGLÖFS’ L.I.M JACKET: THE LIGHT SWITCH

    One of the defining features of the SS20 collection from Haglöfs is lightness. This is best exemplified by the lightweight and high-performance L.I.M range. This season, Haglöfs’ lineup of L.I.M gear introduces new members to the family and improved versions of existing ones taking pride of place.

  • ​THE L.I.M BARRIER JACKET FROM HAGLÖFS: IT’S ROCKET SCIENCE

    Haglöfs' L.I.M Barrier Jacket makes use of a space-age technology for a truly outstanding protection and performance piece. One of the pieces that stands out from Haglöfs' SS20 collection is the new L.I.M Barrier Jacket: a protective insulated jacket that uses cutting-edge material technology to keep the wearer warm and comfortable, without slowing them down.

  • HAGLÖFS FALL / WINTER 2020

    Haglöfs raises the bar and the altitude for Fall/Winter 2020 with innovative products and first of their kind technologies. For Fall/Winter 2020 the brand concentrates its energy on products engineered for mountaineering, steep descents and varying trekking terrain. This is complimented with groundbreaking insulation technologies and new approaches to how one uses the standard hiking boot.

  • #WHATSYOURLINE – FIND IT, SHARE IT, BECOME A HAGLÖFS AMBASSADOR

    *Due to the COVID-19 situation, Haglöfs have ended the #whatsyourline competition early. Effective March 18th, 2020. Certain prizes will be slightly altered due to travel restrictions. Are you the next Haglöfs ambassador? The Swedish outdoor gear company is relaunching its classic Vassi freeride line and looking for someone who is passionate about freeriding.

  • HAGLÖFS CONTINUES TO TAKE MARKET SHARE IN 2019

    ​2019 was yet another good year for Haglöfs, with a growth rate that outperformed the outdoor market. The development is linked to the ongoing transformation of Haglöfs into a more consumer-oriented company. A direction that will be further intensified in 2020 as the company’s Global Sales Director Fredrik Ohlsson takes the helm as CEO of Haglöfs.

  • NEW 'LEFTOVER' COLLECTOR’S EDITION FROM HAGLÖFS

    Haglöfs has added brand new moccasins to its Leftover range ­– high-quality, highly functional collector's item that are made from leftover material that otherwise would have ended up being wasted or recycled. They've been designed to stand out and liven up your outdoor wardrobe, as well as reducing waste in an innovative and useful way.

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