Joakim Nyhage has been recruited to set and execute financial goals together with the finance department and work closely with the CEO to realize Haglöfs’ big-picture visions.
Every product has an environmental impact. That’s why one of the key pillars of Haglöfs sustainability strategy is about ensuring their products can withstand a lifetime (or more) of adventure.
With the reorganization, Haglöfs aims to strengthen wholesale growth while maintaining a strong focus on sustainable business.
Today, Haglöfs is announcing the update of their entire wholesale organization, achieved through the reorganization of key roles and the introduction of new talent. The objective of the reorganization is to bolster existing efforts to drive strategic wholesale growth, w
Producing performance products is a complex task. And doing it in a way that minimizes climate impact is even more challenging. Today, the largest part of a product’s environmental footprint comes from the production of materials. As part of Haglöfs’ wider climate commitment, the company has set the target to use recycled or renewable materials in 100 percent of its main fabrics by 2025.
Haglöfs has a long tradition of making functional outdoor pants that last. This season, that tradition continues. But with a completely revamped design program where fit and findability are in focus. Haglöfs’ pants range now offers clearly distinguished fits for women and men, with three different characteristics.
“We have always offered a wide range of outdoor pants, designed for different act
Sara Lindqvist has been recruited as Head of Business Development to take responsibility for developing Haglöfs’ future business models and bringing new ideas to life.
Last year, Haglöfs set a climate target to halve its carbon emissions in ten years. A boom in interest in outdoor activity during 2021 contributed to record sales and the most successful year for Haglöfs in a decade. The growth in sales and therefore production makes it more challenging for the company to reach its climate commitment.
Lighter means faster this season as Haglöfs’ L.I.M Series once again challenges the limits of functional, technical, and lightweight trekking gear.
Haglöfs is embarking on a new outdoor season with their ultra lightweight L.I.M Series at the forefront. For SS22, the core collection has been renovated to modernize the designs in line with the “less is more” design philosophy and to be as true to
In 2021, Haglöfs delivered strong sales and record-high profits. The positive development was driven by the company’s continuous improvements in brand experience, product, and channel mix. Haglöfs also raised the bar for its sustainability work with a new, ambitious climate commitment.
With the aim of leading long-term organizational development and nurturing company culture, Swedish outdoor brand Haglöfs expands its HR team and appoints Frida Vingård as its new Global HR Director.
Haglöfs raises the bar again. This time, with adventure-ready hydrophobic down that delivers unparalleled performance, breathability, and durability.
For many years, Haglöfs has spearheaded the development of insulating garments, the graphene infused synthetic Mimic Platinum being the most recent endeavor. This FW21, Haglöfs is raising the bar once again by combining Hydrophobic Down Platinum w
Not this year, not next year, not any year.
