News archive

CSR
FALL / WINTER 19
SPRING / SUMMER 20

  • Stay warm no matter what: Haglöfs’ award-winning insulation techniques equip a new season of exploration

    Heading out for a restful hike or a fast-paced climb in wet conditions? Whatever the adventure, Haglöfs has insulation gear ready to help you get the most out of the experience.
    Haglöfs has long been dedicated to finding the best ways to keep people warm, whatever the outdoor activity and weather conditions. This season, the innovation journey continues. Haglöfs’ advanced range of insulating ga

  • Haglöfs opens new shop-in-shop at Illum, Copenhagen

    Swedish outdoor brand Haglöfs is excited to announce the opening of its newest shop-in-shop in Illum, the iconic Scandinavian department store located in the heart of Copenhagen.
    Known for its focus on fashion and lifestyle, Illum provides a renowned platform for Haglöfs to showcase its innovative outdoor gear. The shop is located in the department store's dedicated outdoor section, covering 30

  • Haglöfs enters South Korean market in Fall/Winter 2025 with distributor HAYL

    Marking a significant step in its international expansion, Haglöfs has signed a distributor partnership with South Korean HAYL. HAYL is a branch of parent company AYL Inc., a well-established distributor that has been working with Scandinavian outdoor brands and building their presence in the South Korean market since 2009. This partnership enables Haglöfs to introduce its high-quality outdoor gea

  • Haglöfs announces the opening of its first flagship store in Japan

    Haglöfs, the 110-year-old Swedish outdoor brand recognized for its high-quality and functional gear, is excited to announce the grand opening of its first flagship store in Japan, Haglöfs Harajuku, on September 14, 2024. This 166-square-meter store will feature a comprehensive selection of Haglöfs' signature outdoor products, including backpacks, apparel, and accessories, catering to both outdoor

  • Haglöfs’ film festival celebrates another year of community and adventure

    Presenting the 2024 Outsiders by Nature Film Festival. Now in its fourth year running, the festival continues to shine a light on Haglöfs’ community of skiers, snowboarders, climbers, and adventure athletes as they explore the depths of nature and their own limits. The festival kicks off in November, with screening events in unique locations across Europe.
    “One should not underestimate the pow

  • Haglöfs welcomes Martin Daniels as new CEO

    Haglöfs is excited to announce that Martin Daniels will be joining the company as Chief Executive Officer (CEO) as of August, 2024.
    Martin Daniels brings extensive experience in building products, brands, and retail concepts within the consumer sector. Over the past decade, Martin was instrumental in shaping the success of Synsam, the leading optical retailer in the Nordics, where he most recen

  • Haglöfs appoints Andreas Oliver Lorenz as new Chief Commercial Officer

    Haglöfs is pleased to announce the appointment of Andreas Oliver Lorenz as the new Chief Commercial Officer (CCO), effective as of August 2024.
    Andreas brings extensive expertise from the consumer sector, having spent the majority of his career working for leading companies in this space. Over the past decade, he has held various global and regional leadership roles at Adidas AG and On AG, gain

  • Haglöfs announces new member to its Board of Directors

    Haglöfs is pleased to announce the appointment of Stefan Ytterborn as the new member of the Board of Directors.
    With a background in founding innovative companies like POC and CAKE, Stefan Ytterborn brings a wealth of experience in product innovation and brand development. His extensive knowledge in design and the outdoor industry will be instrumental as Haglöfs continues its journey, driving f

  • Haglöfs announces leadership transition amid global expansion plans

    Haglöfs today announced a change in its executive leadership. Fredrik Ohlsson, who has led the company with exemplary dedication for five years, will step down as CEO. This decision aligns with Haglöfs' preparation for a new phase of global expansion.
    Fredrik has been instrumental in navigating Haglöfs through globally challenging times, significantly enhancing the company's market position and

  • Haglöfs reduced their CO2 emissions significantly in 2023—but don’t take it at face value

    Haglöfs’ 2023 Sustainability Report is out and it reveals a 62% reduction in CO2 emissions compared to the previous year. However, it does not mean they have met their net zero target. Although Haglöfs continued to take concrete actions to reduce emissions in 2023, the drastic emissions reduction is primarily due to the year’s complex macroeconomic environment that resulted in lower consumer deman

  • Explore hard, go in comfort.

    Haglöfs’ footwear puts you and the terrain on more equal terms, so you can do what you came to do—whether that’s trail running, hiking, or trekking.
    When you step out into nature you bring the will to explore, your feet move you forward, and your shoes play a big part in determining just how far and comfortably you can go. This spring, Haglöfs’ range of activity-adapted footwear is in the foref

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