HAGLÖFS RECRUITS MORE KEY POSITIONS TO ITS GLOBAL MARKETING DEPARTMENT
RECRUITS NORDIC MARKETING MANAGER AND GLOCAL PR & SOCIAL MEDIA SPECIALIST
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HAGLÖFS SPRING/SUMMER 2018 – FRIENDS FOR A LIFETIME | ECO PROOF
It stands to reason that to repair, rebuild and recharge an item is a better and more sustainable option than replacing it. So, it's a concept that Haglöfs built into the core of their new Eco PROOF Jacket – an item of clothing that ramps up the sustainability while remaining perfect for high performance activity. Eco PROOF Jacket is launched in two colours for men and women.
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ISPO AWARD FOR HAGLÖFS ECO PROOF JACKET
The outdoor brand Haglöfs has been awarded yet another design prize as its jacket Eco Proof Jacket was chosen Winner in the category Urban Outer Layer 3L at the ISPO Award 2018.
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HAGLÖFS V SERIES DOWN JACKET – Haglöfs launches the world’s toughest down jacket
Today Haglöfs introduces V series, a new stand alone concept that puts Haglöfs’ renowned innovation and design on display.The first release from Haglöfs V series is the Down Jacket, the world’s toughest insulated jacket. The V series Down Jacket is available in two color ways in a limited edition.
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HAGLÖFS: THE ONLY NORDIC OUTDOOR BRAND IN FAIR WEAR FOUNDATION
Haglöfs has been a member of Fair Wear Foundation since 2012 and is today the only Nordic outdoor brand on the member list.
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HAGLÖFS LAUNCHES NEW E-COMMERCE PLATFORM AND EXPANDS INTO NEW MARKETS
Swedish outdoor brand Haglöfs launches a new website and introduces online sales in four new countries. The objective is to open ecommerce in all its key markets within the next six months as to complement its wholesale and retail business.
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HAGLÖFS INTRODUCES KHIONE AND NENGAL SERIES
This winter, Haglöfs steps up the game for what skiing and snowboarding is all about when introducing two new snow series – KHIONE for women and NENGAL for men. Developed with well-considered features, a modern style and engineered to follow your every move on the mountains, KHIONE and NENGAL are designed to bring the best out of any ski and snowboard enthusiast.
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PRODUCTS MADE FROM TRASH
Haglöfs feels that adding recycled materials to outdoor gear is not just paying lip service to sustainability: it's a great way to make highly functional products with reduced environmental loads, and will soon be the norm.
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STAY WARM WHEN THE ELEMENTS STRIKE | HAGLÖFS ESSENS MIMIC
It's long been held as fact that down has the best warmth-to-weight ratio out there. But as the clouds gather, the temperatures drop, and we prepare for our autumn and winter adventures, Haglöfs are seeking to challenge this assumption.
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WATERPROOF WITHOUT THE F-WORD
Haglöfs have reinforced their commitment to fluorocarbon-free treatments on their products by vowing to the complete transition to more environmentally friendly substances by year 2020.
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CARSTEN UNBEHAUN APPOINTED AS NEW CEO OF HAGLÖFS AB
Haglöfs AB, a subsidiary of ASICS, today announces the appointment of Carsten Unbehaun as the company’s new CEO, effective as of January 1, 2018. Carsten Unbehaun will succeed Peter Fabrin.
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FOR THE NEXT GENERATION OF ADVENTURERS | HAGLÖFS JUNIOR COLLECTION
This fall Haglöfs are launching their Junior Collection, a new clothing range consisting of some of the brand’s most beloved items - now adapted for the next generation of adventurers.
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