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  • MICROPLASTICS REDUCTION? IT’S IN THE BAG

    MICROPLASTICS REDUCTION? IT’S IN THE BAG

    Man-made fabrics release microplastics when washed, potentially causing pollution of the oceans. While searching for a permanent solution to the problem, Swedish outdoor company Haglöfs now offer a special washing bag that catches up to 99% of the microplastics originating from synthetic clothing.

  • 155 GRAMS OF INTELLIGENCE | THE BLACK ANORAK

    155 GRAMS OF INTELLIGENCE | THE BLACK ANORAK

    In a very limited edition Haglöfs presents The Black Anorak – an extremely light and breathable shell piece in an exciting new material.
    The look of The Black Anorak immediately hints that it is made from a special sort of fabric. The matte black synthetic lustre is down to the use of the brand-new GORE-TEX®Active Training Shell, a material thatalso givesextreme light-weight, supreme breathabi

  • A SUSTAINABLE JACKET FOR UNRELIABLE WEATHER | L.I.M PROOF

    A SUSTAINABLE JACKET FOR UNRELIABLE WEATHER | L.I.M PROOF

    The L.I.M Proof Jacket is not made for a rainy day. Nor a windy. And not for a sunny day either. It’s made for a sunny-then-windy-then-rainy-and-then-sunny-again day. 
    It is wind- and waterproof and features great breathability. It has a clean design because in creating it, Haglöfs stripped down everything apart from the bare essentials. It is packable and lightweight enough to always have at h

  • Haglöfs launches GT SURROUND, a breathable trail shoe

    REINVENTING BREATHABLE | GT SURROUND

    Haglöfs launches GT SURROUND, a breathable trail shoe in which technical fabrics meet innovation to let your foot breathe more freely than ever before.
    In the new trail shoes Observe GT Surround and Explore GT Surround, GORE-TEX® encases the entire foot. But there's no clamminess or discomfort at all - thanks to a series of specially designed air channels that allow the underfoot region to brea

  • NEW MANAGEMENT IN HAGLÖFS UK

    NEW MANAGEMENT IN HAGLÖFS UK

    Outdoor brand Haglöfs sees an updated UK management through the recruitment of Damien McConville as new country manager.

    In line with the company’s strategic directions to improve customer focus, build a well-balanced premium distribution and strengthen its brand equity in a global market, Haglöfs has hired Damien McConville as its new country manager in the UK. With focus on retail buying,

  • Beat the elements

    HAGLÖFS INCREASES PROFITS AND IS SET TO GROW THE BRAND INTERNATIONALLY

    Haglöfs nearly tripled its profits in 2016 - a result of further operational improvements. The company also launched a new brand platform in the fall of 2016, aiming to give the brand a broader appeal on the contemporary outdoor market. CEO Peter Fabrin says Haglöfs is now set to invest in future, international growth.

    Over the past two years Haglöfs has taken several measures to strengthen

  • Grym means awesome in Swedish.

    YET ANOTHER DESIGN AWARD FOR HAGLÖFS

    Outdoor brand Haglöfs has been awarded yet another design prize as its boot Grym Keprotec GT was chosen Gold Winner in the Ispo Awards 2017.
    “Grym means awesome in Swedish and it is quite an appropriate name for this amazing boot. It is made from a distinctive combination of materials resulting in a lightweight, waterproof, durable, quick-drying boot that is very comfortable on the foot. It is

  • RELIABILITY | HAGLÖFS FALL/WINTER 2017 COLLECTION

    RELIABILITY | HAGLÖFS FALL/WINTER 2017 COLLECTION

    The Haglöfs Fall/Winter collection for 2017 is a series of products that will protect you against the elements, regardless of what they are or where you are.
    Haglöfs Fall/Winter collection 2017 is here to protect you. Like a reliable companion that will make sure that you will stay warm, dry, comfortable and stylish, in any conditions. Simply created to let you experience the sublime details of

  • Moritz Kuhn, new country manager

    NEW LEADERSHIP AND STRENGHTENED ORGANISATION IN HAGLÖFS GERMANY/AUSTRIA

    Outdoor brand Haglöfs is strengthening its German/Austrian organisation with the recruitment of Moritz Kuhn as new Country Manager and Erik Birndt as Senior Sales & Key Account Manager.

    In line with Haglöfs recently launched new brand platform and the company’s strategic initiatives to create increased customer focus, greater brand awareness and strengthened brand equity in a global mar

  • The worse the downpour, the better the signal.

    WHEN IT RAINS - IT STREAMS

    Fall is here and so the rainy season begins. Swedish outdoor brand Haglöfs now offers trekkers on the northern Swedish trail Kungsleden, in the middle of the Swedish wilderness, free Wi-Fi. But there’s a catch – it only works when it rains.

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