Featuring ultra-performance design and an innovative synchronized layering system, Haglöfs’ new L.I.M Series Z|T collection is made from experience for outsiders who seek the ultimate challenges.
When your adventures lead you to extreme environments, the functionality of your equipment becomes essential. Inspired by the harsh landscapes of Greenland, every product in Haglöfs’ new L.I.M
The textile industry provides employment and development opportunities to millions of workers around the world. But labor and human rights are not universally applied. Haglöfs aims to have a positive impact on all employees, workers, and consumers throughout its supply chain – and has been a member of the non-profit organization Fair Wear for ten years.
Joakim Nyhage has been recruited to set and execute financial goals together with the finance department and work closely with the CEO to realize Haglöfs’ big-picture visions.
Every product has an environmental impact. That’s why one of the key pillars of Haglöfs sustainability strategy is about ensuring their products can withstand a lifetime (or more) of adventure.
With the reorganization, Haglöfs aims to strengthen wholesale growth while maintaining a strong focus on sustainable business.
Today, Haglöfs is announcing the update of their entire wholesale organization, achieved through the reorganization of key roles and the introduction of new talent. The objective of the reorganization is to bolster existing efforts to drive strategic wholesale growth, w
Producing performance products is a complex task. And doing it in a way that minimizes climate impact is even more challenging. Today, the largest part of a product’s environmental footprint comes from the production of materials. As part of Haglöfs’ wider climate commitment, the company has set the target to use recycled or renewable materials in 100 percent of its main fabrics by 2025.
Haglöfs has a long tradition of making functional outdoor pants that last. This season, that tradition continues. But with a completely revamped design program where fit and findability are in focus. Haglöfs’ pants range now offers clearly distinguished fits for women and men, with three different characteristics.
“We have always offered a wide range of outdoor pants, designed for different act
Sara Lindqvist has been recruited as Head of Business Development to take responsibility for developing Haglöfs’ future business models and bringing new ideas to life.
Last year, Haglöfs set a climate target to halve its carbon emissions in ten years. A boom in interest in outdoor activity during 2021 contributed to record sales and the most successful year for Haglöfs in a decade. The growth in sales and therefore production makes it more challenging for the company to reach its climate commitment.
Lighter means faster this season as Haglöfs’ L.I.M Series once again challenges the limits of functional, technical, and lightweight trekking gear.
Haglöfs is embarking on a new outdoor season with their ultra lightweight L.I.M Series at the forefront. For SS22, the core collection has been renovated to modernize the designs in line with the “less is more” design philosophy and to be as true to
In 2021, Haglöfs delivered strong sales and record-high profits. The positive development was driven by the company’s continuous improvements in brand experience, product, and channel mix. Haglöfs also raised the bar for its sustainability work with a new, ambitious climate commitment.
With the aim of leading long-term organizational development and nurturing company culture, Swedish outdoor brand Haglöfs expands its HR team and appoints Frida Vingård as its new Global HR Director.
Haglöfs raises the bar again. This time, with adventure-ready hydrophobic down that delivers unparalleled performance, breathability, and durability.
For many years, Haglöfs has spearheaded the development of insulating garments, the graphene infused synthetic Mimic Platinum being the most recent endeavor. This FW21, Haglöfs is raising the bar once again by combining Hydrophobic Down Platinum w
Not this year, not next year, not any year.
Last year’s pilot program Haglöfs Restored is now officially launched. The aim with the new second hand collection is to extend the life of useful Haglöfs gear and give it a chance to experience a new lifetime of adventures.
Today, Haglöfs launches the new IC3 collection that pays tribute to their mountain heritage. Designed in close collaboration with outdoor lifestyle and performance design pathfinders Piers Thomas and Nigel Cabourn, the IC3 collection is defined by timeless craftsmanship and contemporary performance materials of the highest quality.
Haglöfs’ sales increased by 26 percent during the first half of 2021, compared to the same period last year. The strong performance is related to well-received product lines and an overall higher demand for high-quality outdoor equipment.
Tom-Oliver and his friends know from experience that a journey isn’t defined by a goal, but the shared moments in between. Especially following a trio of documented adventures which took them trekking, mountaineering and touring across the Swedish wilderness.
Haglöfs has signed Magnus Granér as its brand Ambassador from September 2021 onwards. The collaboration entails joined projects and getting his support on the brand, find out more in the interview below.
At Haglöfs, being a global citizen and taking responsibility for their supply chain is a high priority. The work Haglöfs carried out to reduce the vulnerability of workers amid the challenges of 2020 resulted in them achieving Fair Wear Leader status.
