In 2021, Haglöfs delivered strong sales and record-high profits. The positive development was driven by the company’s continuous improvements in brand experience, product, and channel mix. Haglöfs also raised the bar for its sustainability work with a new, ambitious climate commitment.
With the aim of leading long-term organizational development and nurturing company culture, Swedish outdoor brand Haglöfs expands its HR team and appoints Frida Vingård as its new Global HR Director.
Haglöfs raises the bar again. This time, with adventure-ready hydrophobic down that delivers unparalleled performance, breathability, and durability.
For many years, Haglöfs has spearheaded the development of insulating garments, the graphene infused synthetic Mimic Platinum being the most recent endeavor. This FW21, Haglöfs is raising the bar once again by combining Hydrophobic Down Platinum w
Not this year, not next year, not any year.
Last year’s pilot program Haglöfs Restored is now officially launched. The aim with the new second hand collection is to extend the life of useful Haglöfs gear and give it a chance to experience a new lifetime of adventures.
Haglöfs’ sales increased by 26 percent during the first half of 2021, compared to the same period last year. The strong performance is related to well-received product lines and an overall higher demand for high-quality outdoor equipment.
Tom-Oliver and his friends know from experience that a journey isn’t defined by a goal, but the shared moments in between. Especially following a trio of documented adventures which took them trekking, mountaineering and touring across the Swedish wilderness.
Haglöfs has signed Magnus Granér as its brand Ambassador from September 2021 onwards. The collaboration entails joined projects and getting his support on the brand, find out more in the interview below.
At Haglöfs, being a global citizen and taking responsibility for their supply chain is a high priority. The work Haglöfs carried out to reduce the vulnerability of workers amid the challenges of 2020 resulted in them achieving Fair Wear Leader status.
Haglöfs joins the growing number of companies referring to themselves as “climate neutral” as they launch their new climate strategy: to reduce their emissions by 50% over the next 10 years and reach net zero by 2030, while taking full responsibility for the remaining emissions along the way.
Haglöfs’ thoroughly enhanced L.I.M range features inventive new materials that elevate the ultra lightweight range to higher levels of performance. Because when you have less of a load, you can bring more of what you need.
Haglöfs has just signed the Swedish professional climber Matilda Söderlund as their newest brand ambassador. She is the latest addition to the Haglöfs Outsiders, a team of ambassadors and athletes dedicated to exploring the world and experiencing nature at its peak. Matilda has been pushing limits on demanding routes around the world since 2003, and is the first Nordic female to climb grade 9a.
Elaine Gardiner joined Haglöfs as new Head of Sustainability in 2019, to take Haglöfs sustainability ambitions to the next level.
To incorporate the Head of Sustainability role in the management team is vital to further improve Haglöfs sustainability practices in all areas of their operations and marks a milestone on the journey towards the brand's vision of becoming the #1 responsible outdoor
Despite the prevailing pandemic and turbulent market conditions, Haglöfs managed to deliver net sales for 2020 in line with last year’s strong performance. The ability to mitigate the crisis is mainly related to Haglöfs improved product mix, brand strength and digital distribution.
Haglöfs continues to push back against the excessive consumption driven by exaggerated discounting of Black Friday with their Green Friday initiative – this year, using the day to launch a new second hand concept – Haglöfs Restored.
The Haglöfs-sponsored documentary 12 000 KM follows a group of Swedish freeride skiers and snowboarders on a climate-conscious journey from Sweden to Japan via the Trans-Siberian Railway—with a great deal of humor, cultural meetings, and world-class riding along the way.
A brand new version of the iconic Haglöfs Vassi range for freeskiers makes its debut in the company's FW20 collection. Are you ready to find your line?
The new Haglöfs Duality AT1 GT trekking shoe sets out to prove, once and for all, just how versatile a piece of footwear can be.
This fall, Haglöfs will officially introduce their new brand claim – Outsiders by Nature. Haglöfs wants to celebrate the mindset of people who share their authentic, joyous and free-spirited love for nature and the outdoor community. In order to launch this new statement, and pay attention to what is currently going on in the world, Haglöfs activates a campaign called 'Our Natural Habitat’.
Haglöfs has signed Swedish adventure athlete, high altitude mountaineer, and mental performance coach Maria Granberg as their new ambassador. Maria brings a strong background in mountaineering with the accomplishment of being the fourth Swedish woman to summit Mount Everest in May 2016.
